MSc International Marketing


Award MSc International Marketing
Locations London Bloomsbury / Berlin / Online
Duration
On campus: 1 Year (full-time)
  Online: 1 Year (full-time), 21 months (part-time)
Next Start
London: January 2019, September 2019
  Berlin: February 2019
Course Fees  January 2019: London: £8,500 (UK/EU) / £13,000 (International) 
  September 2019: London: £8,750 (UK/EU) / £13,550 (International)
  Berlin: €15,000 (UK/EU/International)
  Further information on course fees

The MSc International Marketing is designed for today’s marketing professionals and aligned with the acclaimed standards of the Chartered Institute of Marketing.

The programme offers you a thorough grounding in business, and the more specialist concepts and applications of marketing management. You will be exposed to the relational nature of marketing and how strategic marketing planning and communications can aid the success of an international organisation. You can choose to study the course online or face-to-face.

You will refine your decision making and analytical skills, as well as gaining valuable experience in elements of research, presentation, teamwork and problem solving, increasing your value in a competitive job market.

With emphasis on career progression and an interactive learning experience, studying the MSc International Marketing will leave you thoroughly prepared for the workplace. Our teaching staff have many years of practical experience and fantastic industry links, meaning they can help you find your feet as the time to start your career comes nearer.

We have also successfully accredited our London Bloomsbury and online Masters degree programme with a professionally-recognised CMI qualification. Those graduating via either of these routes will also receive the CMI Level 7 Certificate in Strategic Management and Leadership.

Through our partnership with GISMA Business School, this course will also be available to study in Berlin. For further details, visit www.gisma.com.

Who is this course for? 

This degree is deal for those interested in a career as a marketing manager or business management professional.


Course Content & Structure

On-campus and online students will study for one year, which is divided into two semesters and the summer period for the dissertation. Students will study four modules, each worth 30 credits, and another module worth 60 credits, totalling 180 credits.

The course will cover the following core modules:

  • International Marketing Leadership (30 credits)
  • Managing Organisational Reputation (30 credits)
  • Business Analysis and Decision Making (30 credits)
  • International Emerging Themes (30 credits)
  • Research Methods, Professional Development and Dissertation/Project (60 credits)

International Marketing Leadership

This module will equip you with the knowledge, skills, and competencies needed to research, understand and develop effective international marketing strategies relating to an organisation’s corporate and business strategic intent. This module responds to the need for managers to gain an international competitive advantage for their organisations through strategies and mechanisms by predicting future trends and emerging themes. With focus on and insight into international marketing leadership and planning concepts, you will learn how these are applied to ensure results are delivered.

Managing Organisational Reputation

This module will teach you how organisations develop their identities in order to develop effective high level international competitive marketing strategies. With a focus on developing effective corporate communication strategies, you will refine the skills necessary to adapt to future strategic international corporate reputation.

Business Analysis and Decision Making

This module covers strategic audits, which help prioritise the key issues, opportunities and risks facing an organisation in terms of meeting future objectives. You will learn about the application of a range of financial and risk models that support the assessment of an organisation’s vision, mission and strategic marketing objective.

International Emerging Themes

International marketing is a key driver of success in today’s dynamic international organisations. This module will give you an insight into international emerging marketing concepts and tools, and how these are applied to deliver results. The focus is gaining an understanding of marketing from a micro and macro perspective. A distinctive feature is the focus and insight into international marketing concepts and tools and how these are applied to deliver results. Students will be able to build and refine the skills necessary to anticipate and adapt to future international environment changes. The aim of the module is to equip students with the knowledge, skills, and competencies to research, understand and interpret changing marketing environment and its impact on organisations.

Research Methods, Professional Development and Dissertation/Project

Here, you will critically evaluate a business issue of your choice. The module will equip you with the necessary tools for researching within a professional environment, and provides you with an opportunity to diagnose and investigate a complex business issue.

The MSc International Marketing can boost your career, not just in international marketing, but in a number of areas, including business and digital communications. The knowledge and skillset you will acquire offers the potential to progress to management level with ease.

Students who graduate from this degree often consider the following options if they wish to continue their studies:

  • PhD
  • Master off Business Administration (MBA)
  • Chartered Management Institute's (CMI) postgraduate qualifications
  • Chartered Institute of Marketing's (CIM) postgraduate qualifications

HOW WILL YOU LEARN

ON CAMPUS STUDY

Learning inside the classroom and beyond, this postgraduate degree has a real-world focus, preparing you for the dynamic business environment you will face after your graduation.

Traditional lectures and workshops are combined with a wealth of online resources to ensure that you get the most out of the programme. You will benefit from access to case studies, online testing, video content and more. You will also receive all core textbooks free of charge and will be supported by our Virtual Learning Environment, Elite.

Students will be assessed in a number of ways, including assignments, presentations and examinations.

Through our partnership with GISMA Business School, this course is also available to study in Berlin.

ONLINE STUDY

The University of Law Business School recognises the demands faced by students balancing study with other aspects of life.  We are committed to providing you with the flexibility you need to successfully complete your course. Online students can therefore choose to undertake the course over 12 months or on a part-time basis over 21 months.

As a part-time student you’ll still access the same high quality of teaching as your fellow full-time comrades. You’ll enjoy the same benefits as if you were studying full-time with the only difference being that you’ll study one module at a time enabling you to balance studying with other commitments.

At The University of Law Business School, we give you the opportunity to gain your postgraduate degree entirely online, with the same standards of tuition and academic rigour as you’d find on our campus programmes. As well as having the freedom to study with us from any location worldwide, you’ll receive dedicated support from our faculty members and have access to careers guidance throughout the duration of your programme.

Whichever online programme you choose, you’ll acquire the skills, competencies, and business acumen needed to take your career forward through our full range of innovative online study resources, which allow you to create your own timetable and fit your studies around your personal and professional commitments.

With your postgraduate study materials delivered directly to your PC, laptop, tablet, or smartphone at the time and location of your choice, you’ll have the freedom to get the knowledge and skills that leading employers are looking for – wherever you are in the world.

As an online student, you’ll have access to:

  • A range of professionally produced tuition videos to support each module, featuring detailed animations to help you absorb complex concepts
  • Case studies taken from the real business world to help strengthen your learning 
  • Downloadable reading materials, so you can revise on-the-go
  • Varied assessments and assignments and complemented by online discussions with your programme tutor and classmates
  • An online library of international recognised journals, databases, newspaper articles, and primary source materials
  • Interactive VoiceThread videos where you can comment on tutor-led presentations via webcam
  • One-to-one student support, including a personal tutor who will supervise your academic development throughout the duration of the course

EXAMINATION AND ASSESSMENTS

Assessment for the online programmes are designed to meet the academic and professional learning outcomes for each module. Online students can expect to prepare for and receive feedback on seminars, workshops, tests and presentations, as well as assignments, projects, and exams. Online students are particularly required to partake in group work and group assessments with their peers, which will form part of their summative grade.

STUDY MATERIALS AND ONLINE SUPPORT 

Upon enrolment, students will receive access to Canvas, our user-friendly e-learning platform which hosts all of your digital learning materials in one place. You will gain access to e-books, videos, downloadable PDF flashcards, and an online community hub of bespoke academic resources. Students are allocated a subject supervisor for each subject, who provides feedback on submitted work. Induction covers handbook and assessment/learning regimes. In addition, you will have access to our online library of facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing, and the Financial Times. These resources provide a range of professional and business based materials that represent live or the most up-to-date market trends, sector based articles, and analysis reports.

Enquire Now

Thank you for registering your interest in our postgraduate degree programme. We will be in touch over the next couple of days with all the information you’ll need to know about the course.