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Master of Science

MSc Marketing Online

Ideal for those who wish to pursue, advance or switch to a career in Marketing, this online-learning Master's programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. This programme is dual accredited to a CMI professional qualification. Students who successfully pass all relevant modules will be eligible (subject to CMI moderation).

Our online MSc Marketing course will help you become an expert in the latest marketing concepts, innovative thinking, tools and technology, examining marketing science alongside managerial insights and data-driven decision making.

With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior level, international marketing role.

The Master of Science Marketing Online can be studied full-time over a 12 month period or part-time over a 21 month period providing flexibility around your commitments.

Optional Placement Year

New from September 2022 – all our Master’s courses will have an optional Placement Year, giving you the chance to practise your knowledge and skills, and enhance your employability. There will be no placement fee charged to students joining in September 2022, however a 20% charge of the full year standard fee will apply from January 2023 onwards. Find out more.

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Key Facts

Entry requirements

2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).

Full requirements

Duration options

Full-Time 1 year or Part-Time 2 years

Next start date

September 2022

See all Start Dates

Apply

 

You can apply directly with The University of Law to study one of our online courses.

 

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Secure a job within 9 months of successfully completing your course or your fees back.

Terms and Conditions apply.

94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2018/19 Graduate Outcomes data).

For added flexibility, this online course can be studied over 12 months or on a part-time basis over 21 months while still receiving the same quality teaching.

Course Details

MSc Marketing Online

Our MSc Marketing Online degree seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.

This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.

Placement Year
Choose to study the optional Placement Year for the opportunity to gain significant practical skills and elevate your career. Employers are looking for graduates with a business-ready mind set; this entails an understanding of business ethics and values, self-awareness, mental flexibility and openness, resilience, and a commitment to lifelong learning. Visit our Postgraduate Placement Year page for more details. 

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Professional Development and Coaching

All Master’s programmes are integrated with a Professional Development Module, specifically designed to help boost your professional leadership skills and expertise. We will work with you on a Personal Development Plan (PDP) tailored to your career goals, in addition to employment workshops and events.

You will receive individual coaching from a professional coach to help improve your skills within leadership, critical thinking, emotional intelligence, innovation, cultural communication, and growth mindset. We are the only business school in the UK to offer professional development coaching for all our postgraduate students and this is a testament to our dedication to helping you achieve your ambitions.

Course Structure

This course is available Full-Time (1 year) and Part-Time (2 years). For Full-Time study mode students will complete 60 credits each semester and for Part-Time 30 credits each semester.

  • Global Business Strategy (15 credits)
  • Innovation Management in a Digital Age (15 credits)
  • Success Through Business Ethics (15 credits)
  • Brand Management and Social Media (15 credits)
  • Marketing and Digital Technologies (15 credits)
  • Consumer Behaviour (15 credits)
  • International Marketing (15 credits)
  • Digital Marketing Analytics (15 credits)
  • Strategies for the Digital Economy (15 credits)
  • Business Project (45 credits)
  • Professional Development (non-credit bearing)

Course Start Dates

  • MSc Marketing
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing with Placement Year
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing with Placement Year
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing with Placement Year
    • Full-time: Online
    • Part-time: Online

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Study On Campus

You can also study this course at one of our campuses across the UK. If you’re looking for a more traditional university experience, why not consider studying on campus?

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Course Information

 

o get a full picture of how studying the MSc Marketing Online course works during the year, take a look at our course date breakdowns.

Calendar

 

You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

Student working from a text book

 

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Students studying

Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying

 

You can apply for this course directly with the University.

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£9,000 (UK/EU/International students) including £250 deposit.

A 20% charge of the full year standard fee applies to the Placement Year for programmes starting from January 2023.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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