Law and order in the Metaverse: legal expert warns how you could be at risk. Find out more
Conflict in Israel and Gaza – support for students. Find out more

Master of Science

MSc Marketing Online

Are you looking to launch or accelerate your Marketing career?

Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis and digital technologies, upon graduation you’ll be well placed to move up into a senior level marketing role.

This business Master's degree is available to study on-campus or online as a full-time course (1 year) or with Professional Practice Year (2 years), or part-time (2 years).

Why Online?

Got questions about online study? Our Online Programmes Director, Navdeep Chouhan, answers some frequently asked questions about studying online with us.

Woman using smartphone to access social media Finger touching digital display of charts

Key Facts

Entry requirements

2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).

Course requirements ➔

Entry requirements

Duration options

Full-Time 1 year or Part-Time 2 years

Next start date

See all Start Dates

Apply

 

You can apply directly with The University of Law Business School to study one of our online courses.

 

Find out more ➜

Secure a job within 9 months of successfully completing your course or your fees back.

Terms and Conditions apply.

95% of postgraduate students in employment were in highly skilled employment 15 months after graduating (2020/21 Graduate Outcomes data). Contains HESA Data: Copyright Jisc 2022.

Decide how to put your skills into practice and gain valuable business experience to increase your employability, with our Professional Practice Year.

Course Details

MSc Marketing Online

Our online Master’s in Marketing will equip you with the knowledge and skills required to develop cutting edge marketing strategies in a national and global context. With modules developed specifically to meet the needs of today’s marketing challenges, you will delve into the latest marketing technologies. You’ll expand your expertise in data analysis, and study how to use data to strategically design and create marketing campaigns.

This course is taught by industry experienced academics. You will apply the theoretical concepts of marketing to real life case studies, and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

This course is accredited by The Chartered Management Institute so upon successful completion of this course, you will have the option to apply for a CMI Level 7 Diploma in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM) meaning students will be able to gain industry-recognised qualifications at an accelerated pace.

You’ll graduate from this distance-learning course with the expertise sought after by today’s business employers to take your career to a senior level in a range of marketing and business careers.

Enjoy Flexibility – studying at our online campus gives you the opportunity to work at your own pace and around your other commitments, within given deadlines, and at your preferred time of day, with the benefit of our expertise, experience and employability focus.

Our programmes will save you the time and money on commuting to and from campus and allow you to study anywhere, across devices, however you can be reassured that the course won’t be compromised on quality or be less demanding than our on campus courses.

NEW MSc Marketing Online with Professional Practice*

This course is offered as a 2-year full-time business master’s programme. Sharing the first year of study with the 1-year MSc Marketing Online, the 2-year programme benefits from a second year of Professional Practice that is specifically aimed at fostering the employment opportunities of students.

Offering greater flexibility than a traditional Placement Year, our Professional Practice Year allows you to decide how to put your skills into practice. Choose between an academic dissertation, business plan, business or consultancy project, or a paid placement in industry, depending on the option that is best suited to your future career path. Apply now.

Why study a Business Master’s degree with us?

  • A professional Careers and Employability Service: from day one to beyond graduation, we'll help you become more employable with support from our expert employability service and careers advisers.
  • CPD-accredited Professional Development Module: our 1:1 coaching will ensure you develop the professional and leadership skills you need to succeed in business.
  • Quality of teaching: you'll work on real-life case studies, taught by business specialists with industry expertise in marketing.
  • Help to support your tuition fees: we have business scholarships and bursaries and can guide you on postgraduate fees and funding.
  • Amount of support: Our range of student advisors and academic coaches, support apps and student support services help our domestic and international students.
  • Flexible course format: Study full-time, part-time, on-campus or 100% online with a learning model that encourages independent and deep learning, shared modules for greater networking and clear time demands.

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

(*subject to approval)

Upcoming Application Deadlines

The application deadlines for our September 2024 intake are as follows:

  • International students applying outside the UK requiring a Student Route Visa: Monday 29th July 2024
  • International students applying within the UK requiring a Student Route Visa: Monday 9th September 2024
  • Domestic students: Friday 4th October 2024

Course Structure

  • Global Business Strategy (15 credits)
  • Innovation Management in a Digital Age (15 credits)
  • Success Through Business Ethics (15 credits)
  • Brand Management and Social Media (15 credits)
  • Marketing and Digital Technologies (15 credits)
  • Consumer Behaviour (15 credits)
  • International Marketing (15 credits)
  • Digital Marketing Analytics (15 credits)
  • Strategies for the Digital Economy (15 credits)
  • Business Project (45 credits)
  • Professional Development (non-credit bearing)

Helping you become more employable is our priority and we are the only business school in the UK to offer professional development coaching to all our postgraduate students. You will benefit from our CPD-accredited Professional Development Module including one to one professional coaching and a bespoke Personal Development Plan.

This is testament to our dedication to helping you achieve your ambitions.

To find out more about how you can benefit from our professional development support, watch our short video.

Course Start Dates

Make an Enquiry

Course requirements

The course demands show you the requirements, prior knowledge and commitments our course will involve.

Find out more ➔

students in classroom

Study On Campus

You can also study this course at one of our campuses across the UK. If you’re looking for a more traditional university experience, why not consider studying on campus?

Find out more ➔

study on campus

Course Information

 

To get a full picture of how studying the MSc Marketing Online course works during the year, take a look at our course date breakdowns.

Calendar

 

You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

Student working from a text book

 

Students will study for one year full-time or two years part-time, divided into three semesters of 13 weeks. Typically, full-time students will study 4 modules per semester and part-time students will study 2 modules per semester.
Students will also work on a CPD-accredited Professional Development Module throughout all 3 semesters.

Students studying

Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

Discover more
Woman on the phone smiling

Fees and Applying

 

You can apply for this course directly with the University.

Student reading in library

2023/24 Course Fee (for courses starting on or after 1 July 2023)

Online: £10,750 (or £10,000 for those eligible for our £750 International Bursary*)

2024/25 Course Fee (for courses starting on or after 1 July 2024)

Online: £11,300 (or £10,550 for those eligible for our £750 International Bursary*)

2 Year Programme with Professional Practice
Online: £12,450 (or £11,700 for those eligible for our £750 International Bursary*)

*Terms and Conditions apply


By studying a Master's degree you could be eligible for a Postgraduate Loan.

If you’re a ULaw alumnus, you may be eligible to receive our £1000 Academic Master's Alumni Discount.

We also have a range of scholarships and bursaries available to help you invest in your future.

Calculator

 

We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

Student looking at smart phone