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Master of Science

MSc Marketing Online

The application deadline for our October intake is Friday 6 October.

Ideal for those who wish to pursue, advance or switch to a career in Marketing, this online-learning Master's programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. This programme is dual accredited to a CMI professional qualification. Students who successfully pass all relevant modules will be eligible (subject to CMI moderation).

Our online MSc Marketing course will help you become an expert in the latest marketing concepts, innovative thinking, tools and technology, examining marketing science alongside managerial insights and data-driven decision making.

With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior level, international marketing role.

The Master of Science Marketing Online can be studied full-time over a 12 month period or part-time over a 21 month period providing flexibility around your commitments.

Watch our short interview with Business School Lecturer, Gabriella, to discover why you should consider studying our MSc in Marketing.

Why Online?

Got questions about online study? Our Online Programmes Director, Navdeep Chouhan, answers some frequently asked questions about studying online with us.

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Key Facts

Entry requirements

2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).

Course requirements ➔

Entry requirements

Duration options

Full-Time 1 year or Part-Time 2 years

Next start date

October 2023

See all Start Dates

Apply

 

You can apply directly with The University of Law to study one of our online courses.

 

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Secure a job within 9 months of successfully completing your course or your fees back.

Terms and Conditions apply.

95% of postgraduate students in employment were in highly skilled employment 15 months after graduating (2020/21 Graduate Outcomes data). Contains HESA Data: Copyright Jisc 2022.

For added flexibility, this online course can be studied over 12 months or on a part-time basis over 21 months while still receiving the same quality teaching.

Course Details

MSc Marketing Online

Our MSc Marketing Online degree seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.

This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Enjoy Flexibility – studying at our online campus gives you the opportunity to work at your own pace and around your other commitments, within given deadlines, and at your preferred time of day, with the benefit of our expertise, experience and employability focus.

Our programmes will save you the time and money on commuting to and from campus and allow you to study anywhere, across devices, however you can be reassured that the course won’t be compromised on quality or be less demanding than our on campus courses.

 

Course Structure

This course is available Full-Time (1 year) and Part-Time (2 years). For Full-Time study mode students will complete 60 credits each semester and for Part-Time 30 credits each semester.

  • Global Business Strategy (15 credits)
  • Innovation Management in a Digital Age (15 credits)
  • Success Through Business Ethics (15 credits)
  • Brand Management and Social Media (15 credits)
  • Marketing and Digital Technologies (15 credits)
  • Consumer Behaviour (15 credits)
  • International Marketing (15 credits)
  • Digital Marketing Analytics (15 credits)
  • Strategies for the Digital Economy (15 credits)
  • Business Project (45 credits)
  • Professional Development (non-credit bearing)

Helping you become more employable is our priority and we are the only business school in the UK to offer professional development coaching to all our postgraduate students. You will benefit from our Professional Development Module including one to one professional coaching and a bespoke Personal Development Plan.

This is testament to our dedication to helping you achieve your ambitions.

To find out more about how you can benefit from our professional development support, watch our short video.

Course Start Dates

  • MSc Marketing
    • Full-time: Online
  • MSc Marketing
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing
    • Full-time: Online
    • Part-time: Online
  • MSc Marketing
    • Full-time: Online
    • Part-time: Online

Make an Enquiry

Course requirements

The course demands show you the requirements, prior knowledge and commitments our course will involve.

Find out more ➔

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Study On Campus

You can also study this course at one of our campuses across the UK. If you’re looking for a more traditional university experience, why not consider studying on campus?

Find out more ➔

study on campus

Course Information

 

o get a full picture of how studying the MSc Marketing Online course works during the year, take a look at our course date breakdowns.

Calendar

 

You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

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This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Students studying

Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying

 

You can apply for this course directly with the University.

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October 2022 - June 2023

£9,000 (UK/EU/International students)

October 2023 - June 2024

£10,750 (UK/EU/International students)

All fees include a deposit of £250

You could be eligible for a postgraduate student loan to study this course. We offer a range of bursaries and awards available to students for the development of skills in the professional services sector.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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