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Master of Science
MSc Marketing
Are you looking to launch or accelerate your Marketing career?
Ideal for those who wish to pursue, advance or switch to a career in Marketing, this one-year, full-time programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. Upon successful completion of this course, students studying in UK campuses or online, will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc.
Our Marketing masters degree will help you develop your talent and expertise in data analysis, enabling you to strategically design and create creative marketing campaigns
With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior level, international marketing role.
This course is also available to study online both full-time (1 year) or part-time (2 years). Visit MSc Marketing Online.
Why study with us?
- 94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2019/20 Graduate Outcomes data).
- Practical courses delivered by experienced teachers and specialists with industry expertise to boost your employability
- Our Employment Promise offers your course fees back if you do not secure a job within 9 months of successfully completing your course
- Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
- Check out how we can support your fees through scholarships and bursaries.
International Students: we are no longer accepting applications from international students who require a Student Route visa for courses starting in October 2023.
Watch our short interview with Business School Lecturer, Gabriella, to discover why you should consider studying our MSc in Marketing.
Key Facts
Entry requirements
2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).
Entry requirementsSTUDY ONLINE
If you’re looking for a more flexible approach to your studies, why not consider our online study option?
Course Details
MSc Marketing
Our MSc Marketing degree seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.
The Master’s in Marketing course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.
You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.
You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.
Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.
Professional Development and Coaching
All Master’s programmes are integrated with a Professional Development Module, specifically designed to help boost your professional leadership skills and expertise. We will work with you on a Personal Development Plan (PDP) tailored to your career goals, in addition to employment workshops and events.
You will receive individual coaching from a professional coach to help improve your skills within leadership, critical thinking, emotional intelligence, innovation, cultural communication, and growth mindset. We are the only business school in the UK to offer professional development coaching for all our postgraduate students and this is a testament to our dedication to helping you achieve your ambitions.
Meet Your Faculty
Mike Berry is an author and consultant with over 30 years professional experience at top Advertising Agencies including Wunderman, Havas and Jack Morton (Interpublic). He is a Lecturer and Module Leader for Marketing at ULaw Business School.
Meet The Business School FacultyCourse Structure
Course Structure
- Global Business Strategy (15 credits)
- Innovation Management in a Digital Age (15 credits)
- Success Through Business Ethics (15 credits)
- Brand Management and Social Media (15 credits)
- Marketing and Digital Technologies (15 credits)
- Consumer Behaviour (15 credits)
- International Marketing (15 credits)
- Digital Marketing Analytics (15 credits)
- Strategies for the Digital Economy (15 credits)
- Business Project (45 credits)
- Professional Development (non-credit bearing)
Course Start Dates
October 2023
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MSc Marketing
- Full-time: Birmingham and London Moorgate
- Part-time: Birmingham and London Moorgate
February 2024
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MSc Marketing
- Full-time: Birmingham, London Moorgate, Manchester and Nottingham
- Part-time: Birmingham, London Moorgate, Manchester and Nottingham
June 2024
-
MSc Marketing
- Full-time: Birmingham, London Moorgate, Manchester and Nottingham
- Part-time: Birmingham, London Moorgate, Manchester and Nottingham
October 2024
-
MSc Marketing
- Full-time: Birmingham, London Moorgate, Manchester and Nottingham
- Part-time: Birmingham, London Moorgate, Manchester and Nottingham
Online
Study MSc Marketing Online starting October 2023, February 2024, June 2024 or October 2024
Study Online
You can also study the MSc Marketing online. If you’re looking for true flexibility in how, where and when you study, why not consider our online study option?
open daysUpcoming Dates
Jun 13th
Postgraduate Taught Masters Open Day (Virtual Event)
Postgraduate
17:30 - 19:00
Online
Jun 13th
Postgraduate Business Open Day (Virtual Event)
Postgraduate
17:30 - 19:00
Online
Jun 15th
Online Campus Open Day (Virtual Event)
Postgraduate and Undergraduate
17:15 - 18:45
Online
next event
3d 1h 0m
Course Information
To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.
You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
Employability We Set You Up For Success
We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.
Discover more
Find a career that suits you
Fees and Applying
You can apply for this course directly with the University, or GISMA if you’d like to study in Berlin.
October 2023 - June 2024
UK students: £11,300 (London), £10,750 (Non-London)
International students: £16,700 (London), £15,850 (Non-London)
All fees include a deposit of £250
You could be eligible for a postgraduate student loan to study this course. We offer a range of bursaries and awards available to students for the development of skills in the professional services sector.
We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.
