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Master of Science

MSc Marketing

Are you looking to launch or accelerate your Marketing career?

Ideal for those who wish to pursue, advance or switch to a career in Marketing, this one-year, full-time programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. Upon successful completion of this course, students studying in UK campuses or online, will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc.

Our Marketing masters degree will help you develop your talent and expertise in data analysis, enabling you to strategically design and create creative marketing campaigns

With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior level, international marketing role.

This course is also available to study online both full-time (1 year) or part-time (2 years). Visit MSc Marketing Online

The first intake of this course is September 2022.

Optional Placement Year

New from September 2022 – all our Master’s courses will have an optional Placement Year, giving you the chance to practise your knowledge and skills, and enhance your employability. There will be no placement fee charged to students joining in September 2022, however a 20% charge of the full year standard fee will apply from January 2023 onwards. Find out more.

Why study with us?

  • 94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2018/19 Graduate Outcomes data). Contains HESA Data © HESA 2021 (www.hesa.ac.uk)
  • Practical courses delivered by experienced teachers and specialists with industry expertise to boost your employability
  • Our Employment Promise offers your course fees back if you do not secure a job within 9 months of successfully completing your course
  • Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
  • Check out how we can support your fees through scholarships and bursaries.
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Key Facts

Entry requirements

2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).

Full requirements

Next start date

September 2022

See all Start Dates

STUDY ONLINE

 

If you’re looking for a more flexible approach to your studies, why not consider our online study option?

 

Secure a job within 9 months of successfully completing your course or your fees back.

Terms and Conditions apply.

94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2018/19 Graduate Outcomes data).

We have an overall 5 Star rating from QS World University Rankings and 5 stars in Teaching, Employability, Online Learning, Academic Development and Inclusiveness.

Course Details

MSc Marketing

Our MSc Marketing degree seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.

The Master’s in Marketing course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.

You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.

Placement Year
Choose to study the optional Placement Year for the opportunity to gain significant practical skills and elevate your career. Employers are looking for graduates with a business-ready mind set; this entails an understanding of business ethics and values, self-awareness, mental flexibility and openness, resilience, and a commitment to lifelong learning. Visit our Postgraduate Placement Year page for more details. 

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Professional Development and Coaching

All Master’s programmes are integrated with a Professional Development Module, specifically designed to help boost your professional leadership skills and expertise. We will work with you on a Personal Development Plan (PDP) tailored to your career goals, in addition to employment workshops and events.

You will receive individual coaching from a professional coach to help improve your skills within leadership, critical thinking, emotional intelligence, innovation, cultural communication, and growth mindset. We are the only business school in the UK to offer professional development coaching for all our postgraduate students and this is a testament to our dedication to helping you achieve your ambitions.

Mike Berry, Business School faculty

Meet Your Faculty

Mike Berry is an author and consultant with over 30 years professional experience at top Advertising Agencies including Wunderman, Havas and Jack Morton (Interpublic). He is a Lecturer and Module Leader for Marketing at ULaw Business School.

Meet The Business School Faculty

Course Structure

  • Global Business Strategy (15 credits)
  • Innovation Management in a Digital Age (15 credits)
  • Success Through Business Ethics (15 credits)
  • Brand Management and Social Media (15 credits)
  • Marketing and Digital Technologies (15 credits)
  • Consumer Behaviour (15 credits)
  • International Marketing (15 credits)
  • Digital Marketing Analytics (15 credits)
  • Strategies for the Digital Economy (15 credits)
  • Business Project (45 credits)
  • Professional Development (non-credit bearing)

 

Course Start Dates

  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham
  • MSc Marketing with Placement Year
    • Full-time: Birmingham, GISMA Business School (Berlin), London Moorgate and Nottingham
    • Part-time: Birmingham, London Moorgate and Nottingham

Online

Study MSc Marketing Online starting September 2022, January 2023, May 2023, September 2023, January 2024, May 2024 or September 2024

Make an Enquiry

Study Online

You can also study the MSc Marketing online. If you’re looking for true flexibility in how, where and when you study, why not consider our online study option?

MSc Marketing Online ➔

study online

Course Information

 

To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Calendar

 

You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

Student working from a text book

 

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Students studying

Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

Discover more
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Fees and Applying

 

You can apply for this course directly with the University, or GISMA if you’d like to study in Berlin.

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UK Campuses
UK students: £10,000 (London Moorgate), £9,000 (Non-London)
International students: £14,000 (London), £12,000 (Non-London)

All fees include a deposit of £250

Berlin Campus
€16,000 (UK/EU/International)

A 20% charge of the full year standard fee applies to the Placement Year for programmes starting from January 2023.

You could be eligible for a postgraduate student loan to study this course. We offer a range of bursaries and awards available to students for the development of skills in the professional services sector.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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