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Master of Science
MSc Marketing Online
Ideal for those who wish to pursue, advance or switch to a career in Marketing, this online-learning Master's programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. This programme is dual accredited to a CMI professional qualification. Students who successfully pass all relevant modules will be eligible (subject to CMI moderation).
Our online MSc Marketing course will help you become an expert in the latest marketing concepts, innovative thinking, tools and technology, examining marketing science alongside managerial insights and data-driven decision making.
With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior level, international marketing role.
The Master of Science Marketing Online can be studied full-time over a 12 month period or part-time over a 21 month period providing flexibility around your commitments.
Watch our short interview with Business School Lecturer, Gabriella, to discover why you should consider studying our MSc in Marketing.
Why Online?
Got questions about online study? Our Online Programmes Director, Navdeep Chouhan, answers some frequently asked questions about studying online with us.
Key Facts
Entry requirements
2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).
Entry requirementsDuration options
Full-Time 1 year or Part-Time 2 years
Apply
You can apply directly with The University of Law to study one of our online courses.
Course Details
MSc Marketing Online
Our MSc Marketing Online degree seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.
This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.
You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.
You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.
Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.
Professional Development and Coaching
All Master’s programmes are integrated with a Professional Development Module, specifically designed to help boost your professional leadership skills and expertise. We will work with you on a Personal Development Plan (PDP) tailored to your career goals, in addition to employment workshops and events.
You will receive individual coaching from a professional coach to help improve your skills within leadership, critical thinking, emotional intelligence, innovation, cultural communication, and growth mindset. We are the only business school in the UK to offer professional development coaching for all our postgraduate students and this is a testament to our dedication to helping you achieve your ambitions.
Course Structure
Course Modules
This course is available Full-Time (1 year) and Part-Time (2 years). For Full-Time study mode students will complete 60 credits each semester and for Part-Time 30 credits each semester.
- Global Business Strategy (15 credits)
- Innovation Management in a Digital Age (15 credits)
- Success Through Business Ethics (15 credits)
- Brand Management and Social Media (15 credits)
- Marketing and Digital Technologies (15 credits)
- Consumer Behaviour (15 credits)
- International Marketing (15 credits)
- Digital Marketing Analytics (15 credits)
- Strategies for the Digital Economy (15 credits)
- Business Project (45 credits)
- Professional Development (non-credit bearing)
Course Start Dates
October 2023
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MSc Marketing
- Full-time: Online
- Part-time: Online
February 2024
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MSc Marketing
- Full-time: Online
- Part-time: Online
June 2024
-
MSc Marketing
- Full-time: Online
- Part-time: Online
October 2024
-
MSc Marketing
- Full-time: Online
- Part-time: Online
Study On Campus
You can also study this course at one of our campuses across the UK. If you’re looking for a more traditional university experience, why not consider studying on campus?
Course Information
o get a full picture of how studying the MSc Marketing Online course works during the year, take a look at our course date breakdowns.
You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
Employability We Set You Up For Success
We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.
Discover more
Find a career that suits you
Fees and Applying
You can apply for this course directly with the University.
October 2022 - June 2023
£9,000 (UK/EU/International students)
October 2023 - June 2024
£10,750 (UK/EU/International students)
All fees include a deposit of £250
You could be eligible for a postgraduate student loan to study this course. We offer a range of bursaries and awards available to students for the development of skills in the professional services sector.
We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.
