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Bachelor of Science

BSc Digital Marketing Online

The BSc (Hons) Digital Marketing - Online is available to study full-time over three years. It's  an undergraduate degree that explores how technological advancement and the digitisation of the business world have changed the way that businesses market themselves. With this course you’ll get to delve into the techniques and concepts of digital marketing, looking at current trends and what the future may bring.

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Key Facts

Entry requirements

A Level grades BBC

GCSE grade C/4 in Maths and English, or equivalent

Full requirements

Duration options

3 years full-time online

Next start date

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You don’t need to apply through UCAS to study one of our online courses.


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Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost leadership skills and sample Berlin.

Commercially experienced tutors teach the latest business skills in workshop style sessions, more aligned to working in business than a crowded lecture hall.

We're part of ULaw, awarded Silver in the Teaching Excellence and Student Outcomes Framework (TEF) for delivering high quality teaching, learning and outcomes.

Course Details

BSc (Hons) Digital Marketing Online

This course takes a close look at the fascinating field of digital marketing, while also developing an understanding of the key aspects of business and management. Our broad range of modules have been created to help you develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing concepts from experienced professionals and develop techniques that will enable you to create effective marketing strategies using digital and social media platforms.

We’ve purposely designed the course so that, in addition to the knowledge you’ll gain, you can also develop some of the other skills employers are looking for. These include key transferable skills such as research, presentation, critical analysis, problem solving, team building and entrepreneurship.

As an online student you will have access to a range of professionally produced tuition videos to support each module, featuring detailed animations to help you absorb complex concepts. You can explore case studies taken from the real business world to help strengthen your learning, while accessing downloadable reading materials, so you can revise on-the-go.

This is a three year course with two semesters per year. During each semester, you will study three modules equating to a total of 120 credits per year.


Course Structure

  • Essentials of Management
  • Accounting and Finance
  • Principles of Marketing
  • Introduction to Digital Marketing
  • Digital Ethics
  • Digital Enterprise

Compulsory modules

  • Working in a Virtual Team
  • Project Management
  • Digital Marketing Analytics
  • Personal and Professional Development

Elective modules (choose two)

  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Financial Reporting
  • Management Accounting for Business
  • Introduction to Taxation (UK)
  • Finance
  • Leading Change

Compulsory modules

  • Digital Sales Management
  • Digital Marketing Strategies
  • Global Leadership

Elective modules (choose one)

  • Sector Specific Project
  • Sector Internship
  • Dissertation

Course Start Dates

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Study On Campus

You can also study this course at one of our campuses across the UK. If you’re looking for a more traditional university experience, why not consider studying on campus?

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Course Information


To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Please note: these documents are still being developed, please check back at a later date to get a full breakdown of the dates for this course.



Assessment for our online programmes are designed to meet the academic and professional learning outcomes for each module. You can expect to prepare for and receive feedback on seminars, workshops, tests and presentations, as well as assignments, projects, and exams. You are also particularly required to partake in group work and group assessments with their peers, which will form part of your summative grade.

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This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying


You can apply for this course directly with the University, or GISMA if you’d like to study in Berlin.

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3 year full-time online £7,000 per year (UK/International)



We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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