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BSc (Hons)
Digital Marketing Online
The BSc (Hons) Digital Marketing - Online is available to study full-time over three years. It's an undergraduate degree that explores how technological advancement and the digitisation of the business world have changed the way that businesses market themselves. With this course you’ll get to delve into the techniques and concepts of digital marketing, looking at current trends and what the future may bring.
Key Facts
Entry requirements
A Level grades BBC
GCSE grade C/4 in Maths and English, or equivalent
Full requirementsDuration options
3 years full-time online
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Course Details
BSc (Hons) Digital Marketing Online
This course is aimed at those interested in the ever changing field of digital business management. We’ve designed the modules to help you develop the necessary skills to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation, project management and Information Systems.
In addition to the subject knowledge you’ll gain, we’ve embedded vital aspects of employability into our teaching. This means that you can also develop the skills employers are looking for – including research, presentation, critical analysis, problem solving, team building and entrepreneurship – while you study.
Our goal is to give you everything that you need so that after graduating you’ll be ready to launch your business career, or further specialise your talents with postgraduate study. Through the distinct digital entrepreneurship skills that you will have developed, you’ll be fully equipped to start your own business or secure employment within the field of business management in a wide range of industries. You’ll also have developed the skills required to keep abreast of ongoing development in the field of digital business management.
As an online student you will have access to a range of professionally produced tuition videos to support each module, featuring detailed animations to help you absorb complex concepts. You can explore case studies taken from the real business world to help strengthen your learning, while accessing downloadable reading materials, so you can revise on-the-go.
This is a three year course with two semesters per year. During each semester, you will study three modules equating to a total of 120 credits per year.
Course Structure
Year 1
- Essentials of Management
- Principles of Accounting
- Principles of Marketing
- Introduction to Digital Marketing
- Digital Ethics
- The Digital Enterprise
Year 2
Compulsory modules
- Working in a Virtual Team
- Project Management
- Digital Marketing Analytics
- Personal and Professional Development
Elective modules (choose two)
- Corporate Responsibility in a Global Context
- Economics and Global Trade
- Financial Reporting
- Management Accounting for Business
- Introduction to Taxation (UK)
- Finance
- Leading Change
Year 3
Compulsory modules
- Digital Sales Management
- Digital Marketing Strategies
- Global Leadership
Elective modules (choose one)
- Sector Specific Project
- Sector Internship
- Dissertation
Course Start Dates
October 2020
-
BSc Digital Marketing
- Full-time: Online
Study On Campus
You can also study this course at one of our campuses across the UK. If you’re looking for a more traditional university experience, why not consider studying on campus?
Course Information
To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.
Assessment for our online programmes are designed to meet the academic and professional learning outcomes for each module. You can expect to prepare for and receive feedback on seminars, workshops, tests and presentations, as well as assignments, projects, and exams. You are also particularly required to partake in group work and group assessments with their peers, which will form part of your summative grade.
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
Employability We Set You Up For Success
We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.
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Fees and Applying
You can apply for this course directly with the University, or GISMA if you’d like to study in Berlin.
3 year full-time online £5,700 per year (UK/EU/International)
We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.
