MSc Digital Marketing

Course Details

MSc Digital Marketing

Our MSc Digital Marketing is a specialist marketing programme designed for those looking to advance their digital marketing careers. The course aims to fully equip you to develop effective digital marketing strategies through an in-depth understanding of digital techniques, including the use of social media platforms for marketing purposes.

This course is ideal for those with a background in marketing who want to specialise in digital avenues of the profession, providing an optimal mix of theory and a practical application of knowledge via real-life case studies. On successful completion of this course, you will possess the highly in demand skills to respond to technological advancements and digitisation in the business world, particularly in the realm of marketing.

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Course Tutor - Mike Berry

Mike Berry is an internationally recognised lecturer and consultant, specialising in Digital Marketing.  Beginning his career at P&G Mike went on to hold senior roles at top global agencies such as Wunderman, Havas and was Head of Digital for the European Region at Jack Morton (Interpublic). Mike has worked internationally throughout his career with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, JP Morgan and Nestlé.

As a freelance consultant, lecturer and author, Mike holds a number of positions in academia, which include working as an Adjunct Professor at two academic institutions and teaching on Executive MBA, MSc and Executive Education programmes. Mike is the author / co-author of a number of books and runs his own Digital / Strategic Marketing Consultancy.

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Course Structure

Compulsory modules

• Digital Marketing Technologies (30 credits)
• Digital Consumer Behaviour (30 credits)
• Data-Driven Decision Making (30 credits)
• Research Methods and Research Based Output (60 credits)

Elective modules

Choose one*:

• Blockchain (30 credits)
• Fintech (30 credits)
• Procurement and Supply Chain Management (30 credits)

^{*All elective modules are subject to availability.}

Want to study in Berlin?

Get more information about this course and the GISMA campus in Berlin via their website.

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Course Start Dates

October 2021

• MSc Digital Marketing
  • Full-time: GISMA Business School (Berlin) and London Moorgate

February 2022

• MSc Digital Marketing
  • Full-time: GISMA Business School (Berlin) and London Moorgate

June 2022

• MSc Digital Marketing
  • Full-time: GISMA Business School (Berlin) and London Moorgate