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Master of Science
MSc Digital Marketing
Want to be at the cutting edge of Digital Marketing?
This one year postgraduate degree (or 18 months with work placement) will provide you with digital marketing techniques and concepts to become nimble and effective thinkers to effectively develop digital marketing strategies for organisations. Digital Marketing is at the core of current marketing practices and you will learn technologies, consumer behaviour and data driven decision making to enable you to excel in a much sought after and highly competitive field.
We also offer the Postgraduate Diploma (PG Dip) Digital Marketing and the Postgraduate Certificate (PG Cert) Digital Marketing for those who are looking to complete a postgraduate qualification, in less than one year. The PG Dip is designed to be undertaken in two terms (6 months) while the PG Cert can be completed in one term (3 months).
Why study with us?
• Practical courses delivered by experienced teachers and specialists with industry expertise to boost your employability
• Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
• Lifetime complimentary professional membership with the Digital Marketing Association worth (£79 PA)
• 100% of our UK postgradute Business students were in employment 15 months after graduating (Graduate Outcomes 2017/18)
• Check out how we can support your fees through scholarships and bursaries
Key Facts
Entry requirements
2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s)
Full requirementsApply
Course Details
MSc Digital Marketing
Our MSc Digital Marketing is a specialist marketing programme designed for those looking to advance their digital marketing careers. The course aims to fully equip you to develop effective digital marketing strategies through an in-depth understanding of digital techniques, including the use of social media platforms for marketing purposes.
This course is ideal for those with a background in marketing who want to specialise in digital avenues of the profession, providing an optimal mix of theory and a practical application of knowledge via real-life case studies. On successful completion of this course, you will possess the highly in demand skills to respond to technological advancements and digitisation in the business world, particularly in the realm of marketing.
Course Tutor - Mike Berry
Mike Berry is an internationally recognised lecturer and consultant, specialising in Digital Marketing. Beginning his career at P&G Mike went on to hold senior roles at top global agencies such as Wunderman, Havas and was Head of Digital for the European Region at Jack Morton (Interpublic). Mike has worked internationally throughout his career with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, JP Morgan and Nestlé.
As a freelance consultant, lecturer and author, Mike holds a number of positions in academia, which include working as an Adjunct Professor at two academic institutions and teaching on Executive MBA, MSc and Executive Education programmes. Mike is the author / co-author of a number of books and runs his own Digital / Strategic Marketing Consultancy.
THE ULAW STUDY GUARANTEE
Whether it’s face to face or online, our law and business programmes will always be available to you whatever you choose. That’s our guarantee.
Find out moreCourse Structure
Compulsory modules
- Digital Marketing Technologies (30 credits)
- Digital Consumer Behaviour (30 credits)
- Data-Driven Decision Making (30 credits)
- Research Methods and Research Based Output (60 credits)
Elective modules
Choose one*:
- Blockchain (30 credits)
- Fintech (30 credits)
- Procurement and Supply Chain Management (30 credits)
*All elective modules are subject to availability.
Want to study in Berlin?
Get more information about this course and the GISMA campus in Berlin via their website.
More informationCourse Start Dates
July 2021
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MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
September 2021
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MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
October 2021
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MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
January 2022
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MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
April 2022
-
MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
July 2022
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MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
September 2022
-
MSc Digital Marketing
- Full-time: GISMA Business School (Berlin) and London Moorgate
open daysUpcoming Dates
May 13th
Diversity Matters: Mental Wellbeing
Postgraduate
18:00 - 20:00
Online
May 27th
Master's Lecture Series, Opportunities And Challenges For Business Post-COVID, Virtual Event
Postgraduate
16:00 - 17:00
Online
Jun 16th
Virtual Masters Lecture Series, Advanced Cultural Intelligence to Succeed in Today's Global Marketplace, Virtual Event
Postgraduate
17:00 - 18:00
Online
next event
1d 2h 10m
Course Information
To get a full picture of how studying this course works during the year, take a look at our course date breakdown.
You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
Employability We Set You Up For Success
We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.
Discover more
Find a career that suits you
Fees and Applying
You can apply for this course directly with the University, or GISMA if you’d like to study in Berlin.
London campuses
£17,000 (UK/EU/International students)
Berlin campus
€16,000 (UK/EU/International students)
You could be eligible for a postgraduate student loan to study this course.
We offer a range of bursaries and awards available to students for the development of skills in the professional services sector.
We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.
