Master of Science

MSc Digital Marketing

Want to be at the cutting edge of Digital Marketing?

This one year postgraduate degree (or 18 months with work placement) will provide you with digital marketing techniques and concepts to become nimble and effective thinkers to effectively develop digital marketing strategies for organisations. Digital Marketing is at the core of current marketing practices and you will learn technologies, consumer behaviour and data driven decision making to enable you to excel in a much sought after and highly competitive field.

Why study with us?

 Practical courses delivered by experienced teachers and specialists with industry expertise to boost your employability
 Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
 Lifetime complimentary professional membership with the Digital Marketing Association worth (£79 PA)
94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2018/19 Graduate Outcomes data). Contains HESA Data © HESA 2021 (
 Check out how we can support your fees through scholarships and bursaries

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Key Facts

Entry requirements

2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s)

Full requirements

Next start date

October 2021

See all Start Dates



You can apply to study this course directly with The University of Law today.


94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2017/18 Graduate Outcomes data).

Students completing an 18 month MSc (excluding the MBA) have the opportunity to apply to complete a work placement as part of their final module.

Content from Salesforce Trailhead and Amazon Web Services Educate are integrated in the course providing the latest technology skills demanded by employers.

Course Details

MSc Digital Marketing

Our MSc Digital Marketing is a specialist marketing programme designed for those looking to advance their digital marketing careers. The course aims to fully equip you to develop effective digital marketing strategies through an in-depth understanding of digital techniques, including the use of social media platforms for marketing purposes.

This course is ideal for those with a background in marketing who want to specialise in digital avenues of the profession, providing an optimal mix of theory and a practical application of knowledge via real-life case studies. On successful completion of this course, you will possess the highly in demand skills to respond to technological advancements and digitisation in the business world, particularly in the realm of marketing.

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Course Tutor - Mike Berry

Mike Berry is an internationally recognised lecturer and consultant, specialising in Digital Marketing.  Beginning his career at P&G Mike went on to hold senior roles at top global agencies such as Wunderman, Havas and was Head of Digital for the European Region at Jack Morton (Interpublic). Mike has worked internationally throughout his career with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, JP Morgan and Nestlé.

As a freelance consultant, lecturer and author, Mike holds a number of positions in academia, which include working as an Adjunct Professor at two academic institutions and teaching on Executive MBA, MSc and Executive Education programmes. Mike is the author / co-author of a number of books and runs his own Digital / Strategic Marketing Consultancy.

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Whether it’s face to face or online, our law and business programmes will always be available to you whatever you choose. That’s our guarantee.

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Course Structure

  • Digital Marketing Technologies (30 credits)
  • Digital Consumer Behaviour (30 credits)
  • Data-Driven Decision Making (30 credits)
  • Research Methods and Research Based Output (60 credits)

Choose one*:

  • Blockchain (30 credits)
  • Fintech (30 credits)
  • Procurement and Supply Chain Management (30 credits)

*All elective modules are subject to availability.

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Want to study in Berlin?

Get more information about this course and the GISMA campus in Berlin via their website.

More information

Course Start Dates

  • MSc Digital Marketing
    • Full-time: GISMA Business School (Berlin) and London Moorgate
  • MSc Digital Marketing
    • Full-time: GISMA Business School (Berlin) and London Moorgate
  • MSc Digital Marketing
    • Full-time: GISMA Business School (Berlin) and London Moorgate

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Course Information


To get a full picture of how studying this course works during the year, take a look at our course date breakdown.



You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.

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This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying


You can apply for this course directly with the University, or GISMA if you’d like to study in Berlin.

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London campuses (inc deposit of £250)
UK students: £12,000 / International students: £17,000

Berlin campus
€16,000 (UK/EU/International students)

You could be eligible for a postgraduate student loan to study this course.

We offer a range of Scholarships and Bursaries to UK and International students to support access to this course.



We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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