careers

Sales Promotion Account Executive

What does a Sales Promotion Account Executive do?

Sales promotion account executives create and run promotional marketing campaigns to increase the sales or the use of a product or service. Customers are offered opportunities to buy with a range of strategies, including competitions, samples, coupons, promotions and point-of-sale displays.

Recommended courses

MSc Digital Sales and Management
BSc Digital Marketing
MSc Digital Marketing
BSc Digital Business Management
BA Business Management with Marketing

What skills does a Sales Promotion Account Executive need?

  • Interpersonal and communication skills
  • Problem-solving skills and the ability to think outside the box
  • Organisational skills
  • The ability to prioritise your workload and work to strict deadlines
  • Motivation and enthusiasm
  • Self-confidence and the ability to persuade
  • The ability to use your initiative and be proactive
  • Attention to detail
  • Team working skills
  • Report writing skills
  • Presentation skills
  • Creativity
  • The ability to work well under pressure and meet deadlines
  • Administrative skills
  • Commercial awareness
  • You may also need budget management skills when working out project costs.

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