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Bachelor of Science
BSc Business Management with Marketing
Picture yourself as a marketing specialist?
This degree offers a platform for those seeking a business career specialising in marketing, underpinned with a full range of fundamental business skills.
With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - your employability.
The BSc Business Management with Marketing course concentrates primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will learn how businesses need to operate effectively.
BSc Business Management with Marketing has been approved as part of The Chartered Institute of Marketing (CIM) Accredited Degree scheme and students are eligible to claim exemptions towards the CIM Certificate in Professional Marketing/Digital Marketing.
Key Facts
Entry requirements
A Level: BBC
BTEC: DMM
UCAS Tariff Points*: 112
*From three A Levels or equivalent
GCSE grade C/4 in Maths and English, or equivalent
Requirements for the Foundation Year differ from those listed.
Entry requirementsUCAS
UCAS code:
N5NF - Foundation Year (4 year)
N53N - Foundation Year and Placement Year (5 year)
NN53 - Full-time (3 year)
N53K - Placement Year (4 year)
Institution code: L17
Short name: LAW
Course Details
BSc (Hons) Business Management with Marketing
The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.
Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.
The teaching style and approach to learning will ensure that you graduate from this BSc Business Management with Marketing course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:
Placement Year
Our degrees are built around preparing you for the workplace and with that in mind, we encourage students to select the option to undertake a placement year.
Taking place in the 3rd year of a 4-year degree, you’ll have the opportunity to find paid work, putting the learning of your first 2 years into practice to develop and enhance real world skills to launch your career.
Visit our Undergraduate Placement Year page for more details.
Foundation Year
You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.
Entry requirements for the Foundation Year are different from our three year degrees. For full details, check our Entry Requirements page.
Meet Your Faculty
Mike Berry is an author and consultant with over 30 years professional experience at top Advertising Agencies including Wunderman, Havas and Jack Morton (Interpublic). He is a Lecturer and Module Leader for Marketing at ULaw Business School.
Meet The Business School FacultyCourse Structure
Foundation Year Optional
Semester 1
Communication Skills
You will develop communication skills and understanding of different methods and styles of communication. You will consider appropriate methods of communication in both formal and informal environments. You will develop your understanding of social media and how to use it effectively. By looking back at previous activities and considering the choices you made and how you may do things differently in the future, you will enhance your skills on reflection.
Digital and Research Skills
You will learn how to navigate responsibly around the internet using different search engines and resources, including AI, and will develop your understanding of how to stay safe online and create an appropriate online presence. Learn about interpreting information you find; how relevant and accurate it is and how to present it. Discover a variety of learning resources and understand the importance of academic integrity.
Sustainability and Society
You will explore the UN Sustainable Development Goals and how sustainability has a wider impact on society. A problem-solving approach to global sustainability will be adopted and you will be encouraged to think about the role you and others play in addressing sustainability issues and an understanding of who is accountable. Also looking at both the broad concepts of sustainability and the aspects which are relevant to your chosen discipline.
Semester 2
Foundation Year Project
Develop your research skills by learning how to choose, plan and carry out an investigation into a chosen topic. Discover the importance of ethics when conducting research and practice presenting research. This module helps prepare you for entry onto Level 4 of the degree programme through the formative e-portfolio containing a log of activities, your 2000 word written project and your video presentation.
Shaping Skills for Success
This module will enable you to develop wider skills that are needed to succeed during your studies and beyond. You will be introduced to different types of skills and how to track and reflect on your skills development. You will develop your skills by participating in sessions focused on specific skills and hearing from a variety of guest speakers. You will take part in a group challenge designed to develop your teamwork and communication skills and reflect on the skills you develop during this module as part of your Foundation Year Project.
Core Concepts of Business
Introducing you to some of the key concepts, theories and ideas in business and management. Ranging from management functions, managing people and operations, organisational culture and structure, effectiveness, and operational success, to managing change and resources in an ethical and socially responsible manner. You will be encouraged to reflect on some of these concepts, theories and ideas and think critically about some of their implications for organisations and society.
Choose one*:
- Core Concepts of Law
- Core Concepts of Computer Science
- Core Concepts of Criminology
- Core Concepts of Psychology
*Options available are indicative and available subject to numbers and the campus chosen. Students will also complete the Shaping Skills for Success programme.
Year 1 31 study weeks
- Essentials of Management
- Academic and Employability Skills
- Principles of Marketing
- Accounting and Finance
- Quantitative Methods for Business
- Managing and Leading People
Year 2 30 study weeks
- Ethics and Law in the Gig Economy
- Corporate Governance and Social Responsibility
- Economics for Business
- Strategic Brand Management and Social Media
- Consumer Psychology and Behaviour
- Introduction to Digital Marketing
Placement Year Optional
Students have the option to undertake a paid Placement Year with a business employer.
Year 4 30 study weeks
- Global Leadership and Change Management
- International Strategic Management
- Creativity Innovation and Entrepreneurship
- Digital Marketing Strategies
- Market Research and Digital Marketing Analytics
- Digital Sales Management
Placement Year
Our optional placement year for undergraduate students is a great opportunity to apply your knowledge in a real-world context.
Find out moreCourse Start Dates
September 2025
-
BSc (Hons) Business Management with Marketing
- Full-time: Birmingham, London Bloomsbury and Manchester
Course requirements
The course demands show you the requirements, prior knowledge and commitments our course will involve.
open daysUpcoming Dates
Jan 4th
Undergraduate Open Day (London Bloomsbury Campus)
Undergraduate
09:30 - 13:00
London Bloomsbury
Jan 7th
Undergraduate Open Day (Birmingham Campus)
Undergraduate
16:00 - 19:30
Birmingham
Jan 8th
Undergraduate Open Day (Bristol Campus)
Undergraduate
16:00 - 19:30
Bristol
next open day
22d 0h 1m
Course Information
Application and booking deadlines vary by intake - take a look at our key application and enrolment deadline dates for more information.
To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.
Assessments may consist of individual reports, in-class group presentations, group projects and exams.
This course offers a comprehensive range of key modules, with specific assessments that are conducive to effective learning.
Employability We Set You Up For Success
We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.
Discover more
Find a career that suits you
Fees and Applying
Applications for all our undergraduate Business courses are now open.
September 2025 fees:
UK students - £9,250 per year
International (London) - £17,550 per year
International (non-London) - £16,700 per year
International students are eligible for an international bursary of £2,500 per year which is taken off the fees in the final year of the course. Terms and conditions apply.
Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (UK students) and £3,510 (International students - London), £3,340 (International students - non London).
If you need to fund your studies with a student loan you can apply via Student Finance.
We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.
