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Bachelor of Science

BSc Business Management with Marketing

Picture yourself as a marketing specialist?

This degree offers a platform for those seeking a business career specialising in marketing, underpinned with a full range of fundamental business skills.

With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - your employability.

The BSc Business Management with Marketing course concentrates primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will learn how businesses need to operate effectively. 

BSc Business Management with Marketing has been approved as part of The Chartered Institute of Marketing (CIM) Accredited Degree scheme and students are eligible to claim exemptions towards the CIM Certificate in Professional Marketing/Digital Marketing.

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Key Facts

Entry requirements

A Level: BBC
BTEC: DMM
UCAS Tariff Points*: 112

*From three A Levels or equivalent

GCSE grade C/4 in Maths and English, or equivalent

Requirements for the Foundation Year differ from those listed.

Course requirements ➔

Entry requirements

Next start date

September 2024

See all Start Dates

UCAS

UCAS code:

N5NF - Foundation Year (4 year)

N53N - Foundation Year and Placement Year (5 year)

NN53 - Full-time (3 year)

N53K - Placement Year (4 year)

 

Institution code: L17

Short name: LAW

We've been awarded an overall Silver rating, with a Gold rating for Student Experience and Silver rating for the Student Outcomes in the Teaching Excellence Framework (TEF) for 2023.

We have an overall 5 Star rating from QS World University Rankings and 5 stars in Teaching, Employability, Online Learning, Academic Development and Inclusiveness.

Ranked Top 20 amongst English universities in the 2023 National Student Survey.

Course Details

BSc (Hons) Business Management with Marketing

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that you graduate from this BSc Business Management with Marketing course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:

Placement Year

Our degrees are built around preparing you for the workplace and with that in mind, we encourage students to select the option to undertake a placement year.

Taking place in the 3rd year of a 4-year degree, you’ll have the opportunity to find paid work, putting the learning of your first 2 years into practice to develop and enhance real world skills to launch your career.

Visit our Undergraduate Placement Year page for more details. 

Foundation Year

You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.

Entry requirements for the Foundation Year are different from our three year degrees. For full details, check our Entry Requirements page.

Mike Berry, Business School faculty

Meet Your Faculty

Mike Berry is an author and consultant with over 30 years professional experience at top Advertising Agencies including Wunderman, Havas and Jack Morton (Interpublic). He is a Lecturer and Module Leader for Marketing at ULaw Business School.

Meet The Business School Faculty

Course Structure

Semester 1

  • Communication Skills
  • Digital and Research Skills
  • Sustainability and Society

Semester 2

  • Foundation Year Project
  • Core Concepts of Business

Choose one*:

  • Core Concepts of Computer Science
  • Core Concepts of Criminology and Policing
  • Core Concepts of Law
  • Core Concepts of Psychology

*Options available are indicative and available subject to numbers and the campus chosen. Students will also complete the Shaping Skills for Success programme.

  • Essentials of Management
  • Academic and Employability Skills
  • Principles of Marketing
  • Accounting and Finance
  • Quantitative Methods for Business
  • Managing and Leading People
  • Ethics and Law in the Gig Economy
  • Corporate Governance and Social Responsibility
  • Economics for Business
  • Strategic Brand Management and Social Media
  • Consumer Psychology and Behaviour
  • Introduction to Digital Marketing

Students have the option to undertake a paid Placement Year with a business employer.

  • Global Leadership and Change Management
  • International Strategic Management
  • Creativity Innovation and Entrepreneurship
  • Digital Marketing Strategies
  • Market Research and Digital Marketing Analytics
  • Digital Sales Management
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Placement Year

Our optional placement year for undergraduate students is a great opportunity to apply your knowledge in a real-world context.

Find out more

Course Start Dates

  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, London Bloomsbury and Manchester

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Course requirements

The course demands show you the requirements, prior knowledge and commitments our course will involve.

Find out more ➔

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Course Information

 

To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Calendar

 

Assessments may consist of individual reports, in-class group presentations, group projects and exams.

 

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This course offers a comprehensive range of key modules, with specific assessments that are conducive to effective learning.

Calendar

Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying

 

Applications for all our undergraduate Business courses are now open.

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2024/25:

UK - £9,250 per year

International (London) - £17,550 per year

International (non-London) - £16,700 per year

Fees are locked for future study years i.e. the student will pay the same price each year.

Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (UK Students), £3,510 (International Students – London), and £3,340 (International Students – non-London).

 

If you need to fund your studies with a student loan you can apply via Student Finance.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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Official course data