Bachelor of Science

BSc Business Management with Marketing

Picture yourself as a marketing specialist?

Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - your employability.

Students will also have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on successful completion of relevant modules.

Optional Placement Year

New from September 2021 – our Placement Year provides the opportunity to spend an academic year working for an employer to gain vital experience to boost your employability. With the supervision and support of our academics, a Placement Year gives you the chance to gain real world experience, develop leadership skills, and take a significant first step into the highly competitive business world.

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Key Facts

Entry requirements

A Level grades BBC

GCSE grade C/4 in Maths and English, or equivalent

Requirements for the Foundation Year differ from those listed.

 

 

 

Full requirements

Next start date

September 2022

See all Start Dates

UCAS

UCAS code:

N5NF - Foundation Year (4 year)

N53N - Foundation Year and Placement Year (5 year)

NN53 - Full-time, September 2022 intake (3 year)

N53K - Placement Year, September 2022 intake (4 year)

 

Institution code: L17

Short name: LAW

On successful completion of an undergraduate degree our Business School students can progress onto a business Master's with us for free. T&C's apply.

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost leadership skills and sample Berlin.

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Details

BSc (Hons) Business Management with Marketing

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that you graduate from this course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:

  • MSc Strategic Business Management
  • MSc Project Management
  • MSc Digital Marketing

Placement Year

Our degrees are built around preparing you for the workplace and with that in mind, we encourage students to select the option to undertake a placement year.

Taking place in the 3rd year of a 4-year degree, you’ll have the opportunity to find paid work, putting the learning of your first 2 years into practice to develop and enhance real world skills to launch your career.

So how does it work?
Whilst you will be responsible for finding your own placement, our dedicated Business Employability Team will be on hand to support you through the process. The hours per week that you work will be determined by your placement organisation, however, expect it to be between 18 hours and 35 hours per week for a minimum of 30 weeks. If you’re not successful in securing a placement then not to worry - you’ll simply transfer to a non-placement version of your course. There is no assessment connected to the placement year, though you will be required to deliver a presentation summarising your learning and experience.

Our placement year courses are open to everyone including international students, who can contact our International office for specific advice and guidance.

See Placement Year FAQs for further details.

Foundation Year

You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.

Entry requirements for the Foundation Year are different than for our three year degrees. For full details, check our Entry Requirements page.

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THE ULAW STUDY GUARANTEE

Whether it’s face to face or online, our law and business programmes will always be available to you whatever you choose. That’s our guarantee.

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Course Structure

  • Citizenship
  • Academic and Report Writing
  • Numeracy Skills in Context
  • Foundations of Business Management
  • Foundations of Law
  • Foundations of Social Sciences
  • Essentials of Management
  • Academic and Employability Skills
  • Principles of Marketing
  • Accounting and Finance
  • Quantitative Methods for Business
  • Managing and Leading People
  • Ethics and Law in the Gig Economy
  • Corporate Governance and Social Responsibility
  • Economics for Business
  • Strategic Brand Management and Social Media
  • Consumer Psychology and Behaviour
  • Introduction to Digital Marketing

Students have the option to undertake a paid Placement Year with a business employer.

  • Global Leadership and Change Management
  • International Strategic Management
  • Creativity Innovation and Entrepreneurship
  • Digital Marketing Strategies
  • Market Research and Digital Marketing Analytics
  • Digital Sales Management
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Get a free Master’s

Our Business School students have the chance to take a free business Master’s course on successful completion of their undergraduate degree.

Find out more

Course Start Dates

  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham

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Course Information

 

To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

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Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.

 

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This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying

 

Applications for all our undergraduate Business courses are now open.

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2021 Fees:

UK students: £9,250
International students: £14,150

 

2022/2023 Fees:

UK students: £9,250 per annum
International students: £14,750 per annum (London), £13,750 per annum (non-London)

 

Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (Home) and £2,950 (INT - London), £2,750 (INT - non London).

Fees are locked for future study years.

If you need to fund your studies with a student loan you can apply via Student Finance.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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