Bachelor of Science

BSc Business Management with Marketing

Picture yourself as a marketing specialist?

Underpinned with a full range of fundamental business skills, this undergraduate Business Management with Marketing degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - your employability.

The BSc Business Management with Marketing course concentrates primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will learn how businesses need to operate effectively. 

Students will also have an opportunity to qualify for the CMI Level 5 Certificate in Management and Leadership, dependent on successful completion of relevant modules. BSc Business Management with Marketing has been approved as part of The Chartered Institute of Marketing (CIM) Accredited Degree scheme and students are eligible to claim exemptions towards the CIM Certificate in Professional Marketing/Digital Marketing.

Optional Placement Year

Our undergraduate degree courses provide the opportunity to undertake a Placement Year working for an employer. With the supervision and support of our academics, a Placement Year gives you the chance to gain real world experience, develop leadership skills, and take a significant first step into the highly competitive business world. Find out more.

International Students: we are no longer accepting applications from people who need a Student Route visa for full-time courses that start before July 2023.

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Key Facts

Entry requirements

A Level grades BBC

GCSE grade C/4 in Maths and English, or equivalent

Requirements for the Foundation Year differ from those listed.

 

 

 

Full requirements

Next start date

September 2022

See all Start Dates

UCAS

UCAS code:

N5NF - Foundation Year (4 year)

N53N - Foundation Year and Placement Year (5 year)

NN53 - Full-time, September 2022 intake (3 year)

N53K - Placement Year, September 2022 intake (4 year)

 

Institution code: L17

Short name: LAW

On successful completion of an undergraduate degree our Business School students can progress onto a business Master's with us for free. T&C's apply.
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We have an overall 5 Star rating from QS World University Rankings and 5 stars in Teaching, Employability, Online Learning, Academic Development and Inclusiveness.

Ranked first amongst universities in England for teaching in the 2021 National Student Survey.

Course Details

BSc (Hons) Business Management with Marketing

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that you graduate from this BSc Business Management with Marketing course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:

Placement Year

Our degrees are built around preparing you for the workplace and with that in mind, we encourage students to select the option to undertake a placement year.

Taking place in the 3rd year of a 4-year degree, you’ll have the opportunity to find paid work, putting the learning of your first 2 years into practice to develop and enhance real world skills to launch your career.

Visit our Undergraduate Placement Year page for more details. 

Foundation Year

You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.

Entry requirements for the Foundation Year are different from our three year degrees. For full details, check our Entry Requirements page.

Mike Berry, Business School faculty

Meet Your Faculty

Mike Berry is an author and consultant with over 30 years professional experience at top Advertising Agencies including Wunderman, Havas and Jack Morton (Interpublic). He is a Lecturer and Module Leader for Marketing at ULaw Business School.

Meet The Business School Faculty

Course Structure

  • Citizenship
  • Academic and Report Writing
  • Numeracy Skills in Context
  • Foundations of Business Management
  • Foundations of Law
  • Foundations of Social Sciences
  • Essentials of Management
  • Academic and Employability Skills
  • Principles of Marketing
  • Accounting and Finance
  • Quantitative Methods for Business
  • Managing and Leading People
  • Ethics and Law in the Gig Economy
  • Corporate Governance and Social Responsibility
  • Economics for Business
  • Strategic Brand Management and Social Media
  • Consumer Psychology and Behaviour
  • Introduction to Digital Marketing

Students have the option to undertake a paid Placement Year with a business employer.

  • Global Leadership and Change Management
  • International Strategic Management
  • Creativity Innovation and Entrepreneurship
  • Digital Marketing Strategies
  • Market Research and Digital Marketing Analytics
  • Digital Sales Management
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Get a free Master’s

Our Business School students have the chance to take a free business Master’s course on successful completion of their undergraduate degree.

Find out more

Course Start Dates

  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, London Bloomsbury and Manchester
  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury and Manchester
  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury and Manchester
  • BSc (Hons) Business Management with Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham

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Course Information

 

To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Calendar

 

Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.

 

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The course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying

 

Applications for all our undergraduate Business courses are now open.

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2021 Fees:

UK students: £9,250
International students: £14,150

 

2022/2023 Fees:

UK students: £9,250 per annum
International students: £14,750 per annum (London), £13,750 per annum (non-London)

 

Please note the fee for the Placement Year is 20% of the usual tuition fee i.e. £1,850 (Home) and £2,950 (INT - London), £2,750 (INT - non London).

Fees are locked for future study years.

If you need to fund your studies with a student loan you can apply via Student Finance.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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Official course data