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Marketing Executive

What does a Marketing Executive do?

This typically requires contribution to and development of integrated marketing campaigns to promote a product, service or idea. Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail and media to voluntary and charitable organisations.

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How do I become a marketing executive?

Marketing opportunities are open to graduates regardless of their degree subject, however, it’s recommended you have a qualification related to the industry. Professional qualifications are offered by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).

Marketing executive roles are very competitive, but you can improve your chances by gaining some working experience during your degree, via a work placement or summer internship. Work experience will boost your application and give you insights into the role too. 

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What skills does a Marketing Executive need?

  • Strong written and oral communication skills
  • Customer-facing and interpersonal skills
  • Commercial awareness and business acumen
  • The ability to think strategically in order to plan and create campaigns
  • Creativity and design skills in order to produce marketing materials for both print and online
  • An eye for detail
  • Monitoring, reporting and analytical skills to evaluate marketing campaigns
  • Drive and self-motivation
  • A flexible approach to work
  • The ability to work well under pressure to campaign deadlines
  • Teamwork and the ability to foster good working relationships
  • Influencing and negotiation skills
  • Knowledge and understanding of relevant technology
  • Knowledge of social media and an understanding of social media strategy
  • Numeracy skills
  • Researching skills are needed to find trends in the market
  • Knowledge and understanding of technology such as automated systems used for campaign and customer management
  • Copywriting, editing and proofreading skills
  • Organisational and event planning skills
  • You may also need to manage budgets.

What does a marketing executive do on a daily basis?

The main responsibilities of a marketing executive include:

  • Contributing ideas to marketing campaigns
  • Researching and presenting ideas, information and strategies
  • Managing production and performance of multimedia content
  • Organising events and interviews
  • Writing creative copy
  • Maintaining websites and tracking data analytics
  • Using a customer relationship management (CRM) system 
  • Monitoring budgets
  • Updating social media accounts with the latest news, promotions and creative projects
  • Creating creative videos and promoting them online

How much does a marketing executive earn?

Graduate marketing executives can expect to earn between £20,000 and £30,000, depending on location and type of company. Experienced marketing executives, with around five years of experience, can earn up to £45,000. Marketing managers can earn up to £60,000 and marketing directors can make up to £100,000. Some companies offer additional benefits, including medical insurance, gym membership, profit sharing schemes, a company car and bonuses.

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