Marketing Executive

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How do I become a marketing executive?

Marketing opportunities are open to graduates regardless of their degree subject, however, it’s recommended you have a qualification related to the industry. Professional qualifications are offered by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).

Marketing executive roles are very competitive, but you can improve your chances by gaining some working experience during your degree, via a work placement or summer internship. Work experience will boost your application and give you insights into the role too. 

Recommended courses

• BSc Business Management with Marketing
• BSc Psychology
• MSc Marketing
• MSc Psychology (Conversion)

What skills does a marketing executive need?

• Strong written and oral communication skills
• Customer-facing and interpersonal skills
• Commercial awareness and business acumen
• The ability to think strategically in order to plan and create campaigns
• Creativity and design skills in order to produce marketing materials for both print and online
• An eye for detail
• Monitoring, reporting and analytical skills to evaluate marketing campaigns
• Drive and self-motivation
• A flexible approach to work
• The ability to work well under pressure to campaign deadlines
• Teamwork and the ability to foster good working relationships
• Influencing and negotiation skills
• Knowledge and understanding of relevant technology
• Knowledge of social media and an understanding of social media strategy
• Numeracy skills
• Researching skills are needed to find trends in the market
• Knowledge and understanding of technology such as automated systems used for campaign and customer management
• Copywriting, editing and proofreading skills
• Organisational and event planning skills
• You may also need to manage budgets.

What does a marketing executive do on a daily basis?

The main responsibilities of a marketing executive include:

• Contributing ideas to marketing campaigns
• Researching and presenting ideas, information and strategies
• Managing production and performance of multimedia content
• Organising events and interviews
• Writing creative copy
• Maintaining websites and tracking data analytics
• Using a customer relationship management (CRM) system 
• Monitoring budgets
• Updating social media accounts with the latest news, promotions and creative projects
• Creating creative videos and promoting them online

How much does a marketing executive earn?

Graduate marketing executives can expect to earn between £20,000 and £30,000, depending on location and type of company. Experienced marketing executives, with around five years of experience, can earn up to £45,000. Marketing managers can earn up to £60,000 and marketing directors can make up to £100,000. Some companies offer additional benefits, including medical insurance, gym membership, profit sharing schemes, a company car and bonuses.

Useful links

For more information on jobs and what to expect from this career, please visit some of the most widely used sites for careers support.

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