Social Media Manager

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Applications are now open for our undergraduate and postgraduate courses, including online, part-time and business options.

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What skills does a social media manager need?

• A solid understanding of how to use social media platforms, particularly in relation to advertising and branding
• A thorough approach to work and attention to detail
• The ability to use your initiative
• Knowledge about algorithms and Search Engine Optimisation (SEO)
• Strong editing and writing skills, including knowing how to use effective storytelling techniques to write a successful social media post
• The ability to sell products and services
• Creative skills and the ability to come up with innovative ideas for promotion and advertising
• The ability to accept criticism and work well under pressure
• Strong communication skills, the ability to present and the ability to clearly articulate ideas to colleagues and clients
• Analytical ability
• Organisational skills, the ability to prioritise and work across multiple campaigns
• The ability to work well under pressure and meet deadlines
• Data analysis skills to be able to decipher actionable insights that can be used in future promotions
• The ability to work accurately and an eye for detail
• Problem solving skills
• Knowledge of media production, photo and video editing experience is useful
• An understanding of online community management and customer service skills when having direct discussions with potential and actual customers
• Excellent team work and networking skills when working with other departments in the business
• Knowledge of the methods organisations use to promote themselves through social media
• The ability to multitask, to work on a number of projects at once.

What degrees would be useful to a social media manager?

There are no set degree requirements for social media management although many applicant are graduates. The role is open to graduates from any discipline have a look at our degrees below that might be particularly useful:

• BSc Business Management with Marketing
• BSc Business Management
• MSc Marketing
• MSc Strategic Business Management

Useful links

For more information on jobs and what to expect from this career, please visit some of the most widely used sites for careers support.

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