What does an Advertising Account Executive do?
The role involves acting as a link between an agency and its clients, including the coordination of advertising campaigns. It is vital to understand the needs of clients to achieve the desired outcomes and to be disciplined with administrative and campaign work to ensure that advertising projects are completed on time and within budget.
What skills does an Advertising Account Executive need?
- Excellent oral and written communication skills
- A proactive attitude, with the ability to use initiative and be flexible
- Excellent organisational skills
- The ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
- Effective team working skills to work with a range of people including account planners and media planners
- Influencing and negotiation skills when winning new business
- Commercial awareness
- An understanding of what makes a good advertisement
- Resilience and the ability to deal with problems and constructive criticism
- An awareness of how advertising and marketing is developing in light of new communication technologies
- The ability to present and brief a range of stakeholders
- Understanding of social media networks and strategies
- Interpersonal and relationship building skills
- Creativity – the ability to come up with ideas for campaigns and ways to promote brands
- The ability to monitor, analyse and report on data and results from campaigns
- You may also need the ability to manage budgets.
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