Bachelor of Arts

BA Business Management (Marketing)

Picture yourself as a marketing specialist?

Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career, specialising in marketing. With sessions led by business and marketing professionals with real world experience and expertise, this degree is designed with a focus on what is most important - your employability.

 Practical courses delivered by experienced teachers and specialists with industry expertise
 Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
 Study at a truly international Business School with sites across the UK, in Germany and Hong Kong plus with CampuSwitch you can move between our campuses globally and online to suit your situation
 Free Master's offer - qualify for a Master's worth up to £17,000 upon course completion
 Check out how we can support your fees through scholarships and bursaries

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Key Facts

Entry requirements

A Level grades BBC

GCSE grade C/4 in Maths and English, or equivalent

Requirements for the Foundation Year differ from those listed.

Full requirements

Next start date

September 2021

See all Start Dates

UCAS

 

UCAS code

N1N5 (Full-time 3 year)
N51N (Foundation 4 year)

 

Institution code

L17

 

Short name

LAW

On successful completion of an undergraduate degree our Business School students can progress onto a business Master's with us for free. T&C's apply.

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost leadership skills and sample Berlin.

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Details

Full-time three year BA (Hons) Business Management (Marketing)

The marketing pathway version of our Business Management degree is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas.

With this course you’ll learn about how strategic marketing planning and communications contribute to the success of organisations internationally. We’ve designed this course to help develop your skills in planning, presenting, communication and teamwork, preparing you for a wide range of positions, including roles in digital communications, customer behaviour and management.

Due to the high level of marketing studied during this course, you will also receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.

After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.

Foundation Year

You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy, and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.

 

Entry requirements for the Foundation Year are different than for our three year degrees. For full details, check our Entry Requirements page.

Relaxed student studying

THE ULAW STUDY GUARANTEE

Whether it’s face to face or online, our law and business programmes will always be available to you whatever you choose. That’s our guarantee.

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Course Structure

  • Introduction to Finance 
  • Introduction to Marketing
  • Introduction to Human Resource Management
  • Introduction to Management
  • Numeracy Skills for Business
  • Academic and Report Writing
  • Essentials of Management
  • Academic and Professional Studies
  • Principles of Marketing
  • Accounting and Finance
  • International Business Environment
  • Managing and Leading People
  • Leading Change
  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Personal and Professional Development
  • Customer Behaviour
  • Marketing Communications in the Digital World
  • Global Leadership
  • Strategic Management
  • Dissertation, Sector Project or Sector Internship
  • Creativity, Innovation and Entrepreneurship
  • International Digital Marketing
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Get a free Master’s

Our Business School students have the chance to take a free business Master’s course on successful completion of their undergraduate degree.

Find out more

Course Start Dates

  • BA (Hons) Business Management (Marketing)
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BA (Hons) Business Management (Marketing) with Foundation Year
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BA (Hons) Business Management (Marketing)
    • Full-time: London Bloomsbury
  • BA (Hons) Business Management (Marketing)
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BA (Hons) Business Management (Marketing) with Foundation Year
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham

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Course Information

 

To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Calendar

 

Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.

 

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This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying

 

Applications for all our undergraduate Business courses are now open.

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Jan 2021 fees:

London Bloomsbury on-campus

UK/EU students per year: £9,250
International students per year: £13,750

Berlin on-campus

UK/EU/International students per year: €12,000

If you need to fund your studies with a student loan you can apply via Student Finance.

Sep 2021 fees:

London Bloomsbury on-campus

UK students per year: £9,250
International students per year: £14,150

Berlin on-campus

UK/EU/International students per year: €12,000

If you need to fund your studies with a student loan you can apply via Student Finance.

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We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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