Bachelor of Arts

BA Business Management (Marketing)

Our BA (Hons) Business Management (Marketing) is an undergraduate degree that covers all key business disciplines, with a specialised focus on marketing. Not only will you develop a strong skills base in the fundamentals of business management, but you will explore specific areas of marketing practice in greater detail too. If you want to specialise your business studies to focus on marketing in the business world, then this could be the course for you.

This course is in Clearing. Call now: 0800 289 997 (UK) or +44 (0)1483 216 000 (International)

Please note that for September 2020, this course is only available at London Bloomsbury, Birmingham, Manchester and GISMA Business School (Berlin).

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Key Facts

Entry requirements

A Level grades BBC

GCSE grade C/4 in Maths and English, or equivalent

Requirements for the Foundation Year differ from those listed.

Full requirements

Next start date

September 2020

See all Start Dates



UCAS code

N1N5 (Full-time 3 year)
N51N (Foundation 4 year)


Institution code



Short name


On successful completion of an undergraduate degree our Business School students can progress onto a business Master's with us for free. T&C's apply.

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost leadership skills and sample Berlin.

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Details

Full-time three year BA (Hons) Business Management (Marketing)

The marketing pathway version of our Business Management degree is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas.

With this course you’ll learn about how strategic marketing planning and communications contribute to the success of organisations internationally. We’ve designed this course to help develop your skills in planning, presenting, communication and teamwork, preparing you for a wide range of positions, including roles in digital communications, customer behaviour and management.

Due to the high level of marketing studied during this course, you will also receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.

After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.

Foundation Year

You can choose to take an additional Foundation Year before you start this course. This introductory year focuses on developing the key skills required to study at degree level and covers the same modules across all business and law courses. The modules covered will initially enhance your communications skills, digital and information literacy, and ability to think critically. In addition, modules covering the Foundations of Business Management, Law, and Social Sciences will not only support your progression onto your business degree, but also give you an introduction to other disciplines. You then have the added flexibility of switching your degree programme if another discipline captures your interest, subject to availability and entry requirements.


Entry requirements for the Foundation Year are different than for our three year degrees. For full details, check our Entry Requirements page.

Relaxed student studying


Our law and business programmes will be available in September. That’s our guarantee.

T&Cs apply.

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Course Structure

  • Introduction to Finance 
  • Introduction to Marketing
  • Introduction to Human Resource Management
  • Introduction to Management
  • Numeracy Skills for Business
  • Academic and Report Writing
  • Essentials of Management
  • Academic and Professional Studies
  • Principles of Marketing
  • Accounting and Finance
  • International Business Environment
  • Managing and Leading People
  • Leading Change
  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Personal and Professional Development
  • Customer Behaviour
  • Marketing Communications in the Digital World
  • Global Leadership
  • Strategic Management
  • Dissertation, Sector Project or Sector Internship
  • Creativity, Innovation and Entrepreneurship
  • International Digital Marketing
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Get a free Master’s

Our Business School students have the chance to take a free business Master’s course on successful completion of their undergraduate degree.

Find out more

Course Start Dates

  • BA (Hons) Business Management (Marketing)
    • Full-time: Birmingham, GISMA Business School (Berlin), London Bloomsbury and Manchester
  • BA (Hons) Business Management (Marketing) with Foundation Year
    • Full-time: Birmingham, GISMA Business School (Berlin) and London Bloomsbury
  • BA (Hons) Business Management (Marketing)
    • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham
  • BA (Hons) Business Management (Marketing) with Foundation Year
    • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham
  • BA (Hons) Business Management (Marketing)
    • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham
  • BA (Hons) Business Management (Marketing) with Foundation Year
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham

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Course Information


To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.

Please note: These documents are still being developed, please check back at a later date to get a full breakdown of the dates for this course.



Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.


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This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying


Applications for all our undergraduate Business courses are now open.

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UK/EU students per year: £9,250
International students per year: £13,750

If you need to fund your studies with a student loan you can apply via Student Finance.



We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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