On successful completion of an undergraduate degree our Business School students can progress onto a business Master's with us for free. T&C's apply.
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Our BA (Hons) Business Management (Marketing) is an undergraduate degree that covers all key business disciplines, with a specialised focus on marketing. Not only will you develop a strong skills base in the fundamentals of business management, but you will explore specific areas of marketing practice in greater detail too. If you want to specialise your business studies to focus on marketing in the business world, then this could be the course for you.
A Level grades BBC
GCSE grade C/4 in Maths and English, or equivalent
Requirements for the Foundation Year differ from those listed.Full requirements
September 2020See all Start Dates
N1N5 (Full-time 3 year)
N51N (Foundation 4 year)
The marketing pathway version of our Business Management degree is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas.
With this course you’ll learn about how strategic marketing planning and communications contribute to the success of organisations internationally. We’ve designed this course to help develop your skills in planning, presenting, communication and teamwork, preparing you for a wide range of positions, including roles in digital communications, customer behaviour and management.
Due to the high level of marketing studied during this course, you will also receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.
After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.
You can also choose to take a Foundation Year before you start your Business Management degree. This introductory year focuses on developing an understanding of the business sector and the key skills required to undertake the three year degree. The Foundation Year involves studying six modules to develop necessary skills and introduce you to key concepts to enable progression onto our three year Business degrees.
Entry requirements for the Foundation Year are different than for our three year degrees. For full details, check our Entry Requirements page.
To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.
Please note: These documents are still being developed, please check back at a later date to get a full breakdown of the dates for this course.
Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.Discover more
UK/EU students per year: £9,250
International students per year: £13,750
If you need to fund your studies with a student loan you can apply via Student Finance.
We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.