This course is designed for students who would like to pursue a career in business or management. You’ll develop the proficiencies that create effective managerial behaviour within different organisations in today’s changing business environment. You’ll gain both the knowledge and skills employers are looking for including research, presentation, critical analysis, problem solving, team-work and entrepreneurship.
After graduating you’ll have a variety of career options available to you, including roles such as a management consultant, business analyst, operations manager, or an entrepreneur. If you would like to further your studies after graduating, you could consider the following postgraduate options: MSc Business Management, Master in Business Administration (MBA), or Chartered Management Institute’s postgraduate qualifications.
This four year course incorporates a Foundation Year to prepare you for undergraduate study, by developing your business knowledge and study skills. You will also develop skills in: research, presentation, critical analysis, problem solving, team building and entrepreneurship.
All modules carry 20 credits, apart from the Sector Internship, the Sector Project and the Sector Dissertation which carry 40 credits each.
The programmes have a mix of common and specialist modules, with all foundation year (where applicable) and first year modules being common across all programmes.
This module focuses on basic numeracy skills to develop your business mathematical knowledge, encouraging your confidence and appreciation of the subject. It will help you acquire a range of mathematical skills, particularly those that can be applied in the context of business environments.
It also enables you to analyse problems logically, recognise when and how a situation may be represented mathematically, and select an appropriate method to solve the problem. This module provides you with the mathematical knowledge necessary for business studies at undergraduate level.
This is a basic literacy skills module, designed to prepare you for academic study as well as enabling you to develop the skills that employers value in graduates.
The module gives you a basic understanding of a wide range of important financial accounting, financial management, and management accounting techniques that are relevant to businesses in today's competitive financial environment.
You will examine fundamental finance concepts and learn how to analyse and use published financial statements, giving you a basis for the Year 1 accounting and finance module.
With this module, you will gain a foundation in management and will understand the issues faced by contemporary business organisations. It addresses important theories of management, the management process, and how it is affected by different contexts, cultures, and settings.
The module sets the scene for later modules in the management subject area; providing a strong foundation while covering the complexities and risks involved in management practice.
The module gives you a good grounding in human resource management and its role in organisations. It introduces key practices and policies used in the management of people, including staff selection, performance management, and rewards and compensation.
The module will explore the main theories and concepts of human resource management, as well as examining how it can affect issues such as performance, leadership, and motivation. You will also learn about organisational structures and organisational change.
You will explore the importance of marketing and its key concepts with this module, learning about how the practise of marketing influences competitiveness through the use of marketing principles and techniques. You will also learn how to analyse situations to meet organisational and marketing objectives.
The module explores the influence of the customer, the importance of market research, and the need for an integrated marketing mix to achieve marketing objectives.
More technical topics such as segmentation, targeting and positioning, strategic planning, and the application of marketing tools will also be explored along with the importance of a strong brand and a unique product offering.
This module provides students with a foundation in the nature of management and key management issues in contemporary business organisations. It brings together important aspects of management and organisation theory, as well as giving students an understanding of process and how it is affected by the dynamic nature of the modern world.
Topics include planning, decision-making, organising, control, and innovation. Different contexts, cultures, and settings of management are also explored.
This module prepares students for academic life, establishing an ethos of continuous personal and professional development to help them with their studies and career prospects. The module establishes the foundations for the skills required for successful university study and develops employability skills.
The principle focus is on identifying each student’s strengths and weaknesses by early diagnostic testing and helping them improve.
Principles of Marketing gives an introduction to key marketing concepts, including segmentation, targeting and positioning, marketing research, and the application of marketing to the service and non-profit sectors.
At the heart of this module is the view that the customer is central to all marketing activities and the key to retaining customer loyalty is to add value to the product, brand or service offering.
After taking this module, students will understand why relationship marketing is crucial to the success of the organisation and see the relevance of the internal market in ensuring service quality. They will also learn how other stakeholders in the business environment can contribute to the success of the organisation.
This module takes a critical stance in examining accounting and finance, giving students a broad understanding of the most important techniques and concepts relating to financial accounting and management.
The module examines fundamental accounting concepts and shows students how to analyse financial statements of companies, as well as key areas such as capital budgeting (investment), financing (capital structure), and pay out (shareholder compensation).
This module builds on the earlier concepts covered in Essentials of Management. It examines the key factors of international business, focusing on the most important areas for strategic choices in order to move forward.
Students consider three levels: the internal environment, the external environment, and the global context of business and organisational life. It also covers some basic economics important for managers.
In this module, students are given a sound introduction to people management across the employment cycle. Students are encouraged to consider how managers can become effective leaders through motivation and shared vision, rather than control and rules.
The module focuses on leadership, analysing how international awareness, cultural factors, ethics, and some elements of human resource management can be applied.
- Leading Change - Corporate Responsibility - Economics, Economy and Trade - Personal and Professional Development
ADDITIONAL (CHOOSE TWO FROM) - Information and Resource Management - Financial Management - Personal Finance - Contemporary Human Resource Management - International Human Resource Management - Customer Behaviour - Marketing Communications in the Digital World
All organisations need to adapt and change to thrive and respond to increasingly turbulent business environments. This module focuses on the knowledge and skills needed to be successful in this endeavour, examining the nature and impact of change in modern business organisations.
This includes types of change (internal and external), methods of managing change, and ways of evaluating change initiatives, as well as examining the nature of the manager’s role, and how different frameworks can affect management practice.
The module also considers issues of power and conflict, and how different cultural contexts might affect how change is managed. Finally, it considers the impact of change on the organisation.
The concept of corporate responsibility is central to all issues relating to businesses and their role in society. However, this means that terms such as corporate social responsibility, corporate citizenship, and sustainable business have become overused, losing their meaning and creating confusion.
However, students need to understand how global businesses impact on local communities and the environment. With this module, they will learn how to evaluate the responsibilities of citizens and corporations, and consider what should be valued in a post ‘credit-crunch’ world.
This module provides an introduction to the key concepts of economics including supply and demand, market structures, policies, banking and interest rates. Students will learn about trade theories and will be able to apply these to relevant examples.
After completing this module students will be able to explain the key economic concepts, apply these theories in context, describe the impact of a range of government decisions on the economy, and discuss the phenomena of global interdependence and international trade, along with their impact on organisations. You will be able to identify trends in the economy and how they affect business planning and decision making. In addition, you will be able to describe the impacts of a range of government decisions on the economy.
This module helps students review and update their personal development plans, giving them the opportunity to further develop key management skills and helping to prepare them for their third year.
Students will have an improved awareness of their career opportunities and a better understanding of the skills required for successful graduate employment. They will also gain tools to help them audit their skills, plan their development, and develop individual career plans.
The module will help students apply for internships by highlighting the importance of effective CVs and covering letters, job interviews, and influential presentations.
In addition to the second year common modules, you will also be required to undertake two additional modules. Choose two from:
This module concerns the nature and management of information and other resources which are central to the efficient delivery of goods and services. It provides essential knowledge and skills for students, covering how effective resource management can be achieved and sustained in the longer term.
Students will gain a range of skills that are relevant to the management of information, operations, and quality, as well as logistics and supply-chain management. The module explores the close tie between good information systems and successful resource management, as well as the central idea that managers must manage resources in order to ensure the business is performing in an effective manner.
In today’s complex economic environment, understanding and analysing financial information is vital for institutions and individuals. This module provides an introduction to the basic concepts and techniques related to the management of personal finances.
This module gives students an understanding of a wide range of financial issues relevant to personal finance, including financial products and markets such as bonds and equities, loans and credit, life assurance, pensions, and estate planning. The module also aims to analyse the nature of risk and return, and create an awareness of how risk may be diversified.
This module promotes a critical understanding of how capital markets operate, how companies are valued, and how markets shape the financial manager’s operating context.
It familiarises students with the practical problems involved in contemporary financial management, explores the investment decisions of companies, and evaluates the advantages and disadvantages of various investment appraisal methods.
A distinctive feature of this module is the critical emphasis on contextualising theoretical issues/models within practical real world scenarios.
This module examines contemporary challenges and issues in human resource management (HRM) in a national and global context. The module examines the role of human resources in business and why it can be key to a successful business.
Students will analyse topics such as retention strategies, motivation techniques, and the talent management approach, as well as a detailed analysis of legislation that is relevant to recruitment. The module also provides a broad view on international aspects and the function and impact of HRM on industrial relations.
This module provides insight into the role of HRM in modern global organisations, which includes managing the drive for integration across the globe whilst ensuring adaptability to the local environment.
The module also places emphasis on examining the pressures that employees find themselves subjected to in an international working environment, and the resulting additional set of challenges that line and HRM managers face.
This module shows students how to evaluate how traditional marketing tools can be applied in this new social environment and how these tools can be augmented with social media.
The module introduces students to theories about how communications work and what tools are available, as well as how the advertising industry has responded to the digital environment, how media are bought, and the creative nature of the industry.
Customer behaviour takes both a micro and a macro perspective, applying theories of economics, psychology and sociology to the business environment.
The module explains how understanding the way customers make decisions informs segmentation strategy. Students will look at the diversity of consumer culture and explore the implications of globalisation for marketing strategists in today’s dynamic, digital, international environment.
This module combines both a sector project and an internship, enabling students to demonstrate the wide range of knowledge and skills they have acquired throughout the course. To deliver the sector project, students will work independently and effectively to manage their time.
They will need to show an understanding of the commercial imperatives of successful report writing and demonstrate original thinking founded on research data. The internship gives students the opportunity to work in a business environment, supported by a nominated member of staff from the internship organisation and by a tutor from the University. Students will be further supported by the University’s extensive online resources that are specifically devoted to work experience. Students will also produce a business report and a reflective journal as part of this module.
This module covers the following topics: the qualities of global leadership, leadership theory in the global context, cultural theory, organisational development and change management in a global context, leading international teams, along with the nature and status of globalisation.
Upon completing this module students will be able to apply leadership to the global setting, and demonstrate how the concepts of cultural theory impact on effective leadership. You will develop data analysis skills, and will build an understanding of the role and function of global leadership in the contemporary workplace. You will be able to identify factors and trends in the global environment and how they affect leadership.
This module offers an integrated experience of strategic management, linking academic theories and models with practice-related case studies.
Students will develop a good understanding of contemporary thinking about managing strategically, as well as improving their employability skills and ensuring they are identifiable to employers as potential managers.
This module covers the purpose, nature and importance of creativity, innovation and entrepreneurship in the contemporary organisation. It also explores roles within these areas across the business lifecycle and the approaches that can be taken such as design thinking, open innovation and serious play. It examines how to create, manage and integrate new ideas into organisations.
Students will be able to argue the importance of creativity, innovation and entrepreneurship in organisations and formulate plans to encourage it in set business contexts. They will be able to explain the need for different approaches throughout the business lifecycle, and propose ways to integrate new ideas in organisations within different contexts. Students will develop data analysis skills, an appreciation of cultural issues, an ability to identify influencing factors and trends while understanding the roles and functions of creativity.
In addition to the third year common modules, you will also be required to undertake two additional modules. Choose one from:
This module encourages students to consider the importance of making organisational decisions in an ordered and systematic manner, while maintaining the flexibility to employ alternative methodologies.
The module also addresses how organisations can become ‘anti-fragile’ in the face of unpredictable events, as well as how to make decisions that are ethically sound, legal, and fair. It offers a range of models for making decisions in a variety of contexts and how challenges can be addressed systemically.
To operate in volatile economic environments, organisations have to use sophisticated risk management techniques. This module provides students with a broad knowledge of the tools available to do this.
Students will learn about the fundamentals of uncertainty and risk, frameworks to identify types of risk, and how to develop and use adequate analytical tools to measure and manage risk.
With this module, students will gain an appreciation of the complexities of international marketing in a digital world, particularly the role of culture in devising international marketing strategies. The module emphasises the importance of understanding the cultural nuances of consumer/buyer behaviour in global markets.
Students will examine the dynamic global environment of the 21st century, using a live consultancy project to critically evaluate the international environment and identify potential opportunities or threats facing an organisation.
This module gives students a deep insight into the process of designing effective plans for the strategic management of human resources alongside organisational strategy. Students will critically evaluate the nature of HRM through the application of different theories, within the context of the overall success of an organisation and key aspects of managing people within those organisations.
All of our undergraduate degree programmes are full time. Our three year degree courses can be studied either on-campus at London Bloomsbury or online. Our four year degree courses incorporating a foundation year are only available on campus at London Bloomsbury.
As an online student, you’ll get access to programme content and learning activities at any time and from any location. In addition, you’ll receive support, guidance, and careers advice throughout the course:
In addition to lectures and workshops for each module, students will benefit from interactive activities, group work and business tasks with a practical focus. Throughout the entire duration of the course, you will be supported by academic staff.
Students also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times. These resources provide a range of professional and business based materials that represent the latest market trends, with sector-based articles and analysis reports.
The programme involves a considerable amount of group work and group assessment that will take place online, and up to 25% of the assessment takes this form. The assessments are designed to meet the learning outcomes both academically and professionally. This involves seminars, workshops, tests, presentations, assignments, and exams.
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