MSc Digital Marketing Header

MSc Digital Marketing 


Award MSc Digital Marketing*
Locations London / Berlin
Duration
1 Year or 18 months with work placement
Next Start

London: September 2020

Berlin: April 2020, July 2020, September 2020

Course Fees
London: £17,000 (UK/EU/International)
  Berlin: €19,250 (UK/EU/International)
 

Further information on course fees

*Subject to approval

This specialist marketing programme course is aimed at those looking to advance their digital marketing careers.  Students will be fully equipped to develop effective digital marketing strategies through their understanding of digital marketing techniques including social media platforms.

This course is ideal for those with strong numerical backgrounds with an interest in data management, data driven marketing and cyber security.  This course provides the optimal mix of theory and practical application of knowledge via real life case studies. 

On successful completion of this course, graduates will be possess the highly in demand skills to respond to technological advancements and digitisation in the business world.

Through our partnership with GISMA Business School, this course is also available to study in Berlin. For further details, visit www.gisma.com

GLOBAL ROTATION

You can expand your study experience by rotating across our campus locations in London and Berlin. During your time at ULaw Business School, you can complete modules at alternative campus locations, returning to your ‘home’ campus to complete your final module. Visa restrictions and study conditions may apply, however you are supported throughout the rotation process. Contact us for more information about the Global Rotation option.

WHO IS THIS COURSE FOR?

This Masters degree is ideal for those interested in switching to or progressing within a career in digital marketing, data management or cyber security within any industry.

COURSE CONTENT & STRUCTURE

Students will study for one year, which is divided into two semesters and the summer period for the dissertation. Students will study four modules, each worth 30 credits; and another module worth 60 credits, totalling 180 credits.

The course will cover the following core modules:

  • Digital Marketing Technologies (30)
  • Digital Consumer Behaviour (30)
  • Data Driven Decision Making (30)
  • Research Methods and Research Based Output (60)

In addition to the core modules, students will also be required to select one additional module from the following:

  • Blockchain (30)
  • Fintech (30)
  • Procurement and Supply Chain Management (30)

Students who graduate from this degree may consider the following options if they wish to continue their studies:

  • PhD
  • Master of Business Administration (MBA)
  • Other professional accounting qualifications

Salesforce Trailhead

Salesforce is the number one CRM solution providing organisations with a single view of the customer across all departmental interactions providing a better and more profitable customer experience. To ensure that graduates have the required skills to move into roles using Salesforce, we've partnered with Salesforce Trailhead. During your MSc, at no additional cost, you'll access hands on learning on a wide variety of Salesforce topics from the fundamentals through to more advanced areas. You'll learn through bite-size units, customising your learning to support your interests and aspirations by choosing from a wealth of modules. You'll also be able to keep track of your own progress by testing yourself with interactive challenges.

Benefits include:

  • Earning Superbadges to boost your CV as you learn new skills and apply them to real-world business problems.
  • Working towards Salesforce Certifications in line with your career aspirations including Salesforce Marketer and Salesforce Administrator.
  • Accessing the Trailblazer community of dedicated users who are ready and willing to share their knowledge.
  • Graduating ready to choose from an extensive number of employment opportunties using Salesforce within marketing, sales management and technology.

Amazon Web Services Educate

The University of Law Business School is an institutional member of Amazon Web Services Educate. This provides tutors and students of the MSc Digital Marketing with access to the best collaboration tools, content training and AWS technology for cloud related learning. Upon graduation, you will be fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.

Postgraduate Work Placements

To find out more about the postgraduate work placements available as part of this programme please see our Frequently Asked Question’s here

WHO TEACHES ON THIS COURSE?

Mike Berry is an internationally recognised lecturer and consultant, specialising in Digital Marketing. With a BSc (Mathematics) and MSc (Business and Economic Studies) from Imperial College London he has built a long career working in business and academia. Beginning his career at P&G Mike went on to hold senior roles at top global agencies such as Wunderman, Havas and was Head of Digital for the European Region at Jack Morton (Interpublic). Mike has worked internationally throughout his career with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, JP Morgan and Nestlé.
As a freelance consultant, lecturer and author, Mike holds a number of positions in academia, which include working as an Adjunct Professor at two academic institutions and teaching on Executive MBA, MSc and Executive Education programmes. Mike is the author / co-author of a number of books and runs his own Digital / Strategic Marketing Consultancy.

Awards and Bursaries

We have a range of Bursaries and Awards available to provide financial support to this course. For more information please visit our Scholarships page.

HOW WILL YOU LEARN

ON CAMPUS STUDY

The programme is delivered in an interactive way with a real-world focus, preparing you for the dynamic business environment you will face after you graduate. Learning takes places both in and outside the classroom environment, traditional lectures and workshops are combined with a wealth of online resources to ensure that you get the most out of the programme. Face-to-face learning is supported by online resources, including the Financial Times, case studies, simulations, learning videos, reading materials, online testing and feedback. For each 30 credit module, there will be a three hour workshop.

Through our partnership with GISMA Business School, this course is available to study on campus in Berlin. Learning inside the classroom and beyond, this postgraduate degree has a real-world focus, preparing you for the dynamic business environment you will face after your graduation.

Traditional lectures and workshops are combined with a wealth of online resources to ensure that you get the most out of the programme. You will benefit from access to case studies, online testing, video content and more. You will also receive all core textbooks free of charge and will be supported by our Virtual Learning Environment, Elite.

Students will be assessed in a number of ways, including assignments, presentations and examinations.

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