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Dos and don'ts of social media

Capitalise on your LinkedIn connections and Facebook followers, but don’t get complacent. The legal and business social media landscape is expanding. Excitingly, law and business students alike are using a whole range of sites to hunt for job opportunities, from LinkedIn, Twitter and Facebook to Instagram and even Tinder.

Capitalise on your LinkedIn connections and Facebook followers, but don’t get complacent.

The legal and business social media landscape is expanding. Excitingly, law and business students alike are using a whole range of sites to hunt for job opportunities, from LinkedIn, Twitter and Facebook to Instagram and even Tinder.

There’s a wealth of people to engage with on social media, and great content to explore too (check out ULaw’s Twitter, Facebook and Instagram for starters). Here’s how to market yourself in the legal or business world using some social media savvy.

Do . . .

Demonstrate commercial awareness

RT and engage with stories on relevant news sites. It shows firms and companies that you keep up-to-date with the industry, showing that all-important commercial awareness that employers love.

Keep up with graduate opportunities

Whether it’s summer work experience programmes, training contracts or pupillages, you’ll find a huge amount of first job opportunities advertised by businesses, firms and chambers on their channels. Thought leaders in their respective industries will also often mention these opportunities. Follow employers and leading figures on Twitter, Facebook and LinkedIn to be one of the first to find out about vacancies.

Show off your writing skills

Being able to write succinctly is a great skill to have in any profession – a skill that’s also required on social media. Tweet about topics that interest you, publish articles on LinkedIn and Facebook, and you can demonstrate that all-important writing ability.

Create a professional presence

Not just on LinkedIn, but on other social media sites too. You’ll find magic circle firms and big corporations on Facebook and the Supreme Court on Instagram. Join them, and make sure you come across as professional at all times.

Don’t . . .

Be careless

Think carefully before posting any piece of content. You don’t want to put anything out there that may jeopardise your career. Take control of your own digital footprint by establishing a strong and positive online presence that will impress, not deter, employers.

Use social media speak

Text speak, emojis and social media slang might be fun but using them won’t help you to come across as professional. The legal profession is conservative, and while some modern big businesses might be a little more relaxed, the majority are still quite reserved, so write in an appropriate manner.

Rely on social media alone

It’s great to build up a strong follower base; it’s even better to take things forward into real life. Ask connections for work experience, apply to attend events and invite professionals you connect with for a coffee.

 

Join ULaw on social media via Twitter, LinkedIn, Facebook and Instagram.

And now you can join our Business School social media channels too: Twitter, Facebook.