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Public Relations Officer

What does a Public Relations Officer do?

Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour. The communication of key messages, often using third party endorsements, to defined target audiences aims to establish and maintain goodwill and understanding between an organisation and its public.

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What skills does a Public Relations Officer need?

  • Excellent communication, interpersonal and writing skills
  • Persistence and determination
  • Flexibility and willingness to learn
  • Initiative
  • Ability to multitask and cope under pressure
  • Excellent organisational and time management skills
  • The ability to present
  • Good analytical and problem solving skills
  • The ability to prioritise and plan effectively
  • A thorough approach to work and attention to detail
  • Business awareness and knowledge of current affairs
  • The ability to sell products and services
  • Knowledge of media production and communication
  • Awareness of different media agendas
  • The ability to accept criticism and work well under pressure
  • Creativity and imagination
  • The ability to work well with people from different departments such as sales.

Useful links

For more information on jobs and what to expect from this career, please visit some of the most widely used sites for careers support.


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