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Teaching the business professionals of tomorrow

Dr Sara Fisher is a Lecturer and Programme Collaborative Coordinator at The University of Law Business School. A specialist in product design, she has worked across industry in the UK and in the USA. During her PhD Sara worked on strategic planning with entrepreneurs, and now she’s sharing her considerable business know-how with ULaw’s business students.

I believe businesses really want creative, innovative and adaptive employees. At The University of Law Business School, our workshops help you to do this through a variety of different approaches. Starting with theory and case studies, we then present hypothetical scenarios where the students have to present the answers. This really gets the students into the business world mindset and helps them to create different approaches to dealing with similar situations.

I completed my undergraduate degree in product design, which then enabled me to work with design small and medium enterprises (SMEs) in north Wales. I’ve worked from small jewellery design companies to large engineering companies working on small wedding jewellery commissions, and from product marketing to Ministry of Defence projects. I also got to work in Philadelphia at a large-scale environmental signage company.

My experience enables me to explain the product life cycle process and different industries to students. During my PhD, I worked with entrepreneurs across the north west in developing their strategic planning processes to manage their organisations. Again, many of these were small design companies. This was really enjoyable, and I got to see how entrepreneurs run their businesses.

My specialist subjects are entrepreneurship, strategy, management and marketing. I currently teach management and marketing classes.

We use business games in our classes. One business game we did was with my level 4 marketing class. I try to make all my business games current and topical, so the theme was about lowering plastic use in supermarkets. The students had to come up with their own supermarket whose vision was to have very low plastic use compared to its competitors. The game gave the students marketing problems which they had to answer effectively to create their own marketing strategy. They then presented these for their assessment.

The most exciting thing about our course is that you get to try a bit of everything. I think that’s really useful for future employment too.

The way we teach and the small class sizes means we can get to know each student really well. Having this open environment allows students to blossom and really develop, as opposed to being just another number in a large lecture hall.

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