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Media Planner

What does a media planner do?

The role necessitates the identification of media platforms which will best advertise your client’s brand or product. You’ll work within advertising agencies or media planning and buying agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms.

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Applications are now open for our undergraduate and postgraduate courses, including online, part-time and business options.

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What skills does a media planner need?

  • Commercial awareness and flair
  • Interpersonal, negotiation and communication skills for liaising with colleagues, clients and media organisations
  • Reporting writing and presentation skills
  • Numeracy and analytical skills are needed for data analysis and negotiations
  • Organisational skills
  • The ability to work with technology and software such as databases and spreadsheets for the collection and management of information
  • Multi-tasking ability and the capacity to work effectively under pressure
  • You may also need budget management skills in order to work out costs and book advertising space.

Useful links

For more information on jobs and what to expect from this career, please visit some of the most widely used sites for careers support.


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