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BSc Digital Marketing

Award BSc (Hons)

N45P - 3 Year Course

N5P4 - 4 Year Course

Location London Bloomsbury, Birmingham, Leeds, Manchester, Nottingham, Berlin
3 Years (full-time) / 4 Years (full-time with foundation year)
Next Start

September 2020

UK On-Campus Course Fees
£9,250 (UK/EU) / £13,750 (International) per annum
Berlin On-Campus Course Fees €12,000 (UK/EU/International) per annum

Further information on course fees

*Subject to approval

Come and Meet Us

The best way to find out whether ULaw Business School is right for you is to come and see for yourself. Click here for details of how to book a visit.

This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management. Students will develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.

In addition to the knowledge you’ll gain, you’ll also develop the skills employers are looking for including research, presentation, critical analysis, problem solving, team building and entrepreneurship.

After graduating you’ll be well equipped to launch your digital marketing career. If you would like to further your studies after graduating, you could consider the following postgraduate options: MSc Digital Marketing, MSc International Marketing, MSc Digital Sales and Management, MBA or Chartered Management Institute’s postgraduate qualifications.



This four year course incorporates a Foundation Year to prepare you for undergraduate study, by developing your business knowledge and study skills. You will also develop skills in: research, presentation, critical analysis, problem solving, team building and entrepreneurship.

Course Dates:

Business School Open Days

Come and meet us at one of our open days or at a number of our business experience events where you can take advantage of our excellent connections with the business world.

Free Masters Offer

We are delighted to offer our existing and future Business School students the opportunity to undertake a business Masters course on successful completion of their undergradute degree at no additional cost. This is truly unique, we are the first and only university in the UK to offer a free masters course based on your progression. It is our commitment to ensuring that we equip our students to take on the challenges of an increasingly competitive business world. For more information, please visit our Free Masters Offer page.

Course Content

All modules carry 20 credits, apart from the Sector Internship / Sector Project / Sector Dissertation which carries 40 credits.  

The programmes have a mix of common and specialist modules, with all first year modules being common across all programmes.

 - Introduction to Finance
 - Introduction to Marketing
 - Introduction to Human Resource Management 
 - Introduction to Management 
 - Numeracy Skills for Business
 - Academic and Report Writing



Foundation Year Modules

Introduction to Finance
The module gives you a basic understanding of a wide range of important financial accounting, financial management, and management accounting techniques that are relevant to businesses in today's competitive financial environment.

You will examine fundamental finance concepts and learn how to analyse and use published financial statements, giving you a basis for the Year 1 accounting and finance module.

Introduction to Marketing

You will explore the importance of marketing and its key concepts with this module, learning about how the practice of marketing influences competitiveness through the use of marketing principles and techniques. You will also learn how to analyse situations to meet organisational and marketing objectives.

The module explores the influence of the customer, the importance of market research, and the need for an integrated marketing mix to achieve marketing objectives.

More technical topics such as segmentation, targeting and positioning, strategic planning, and the application of marketing tools will also be explored along with the importance of a strong brand and a unique product offering. 

Introduction to Human Resource Management

The module gives you a good grounding in human resource management and its role in organisations. It introduces key practices and policies used in the management of people, including staff selection, performance management, and rewards and compensation.

The module will explore the main theories and concepts of human resource management, as well as examining how it can affect issues such as performance, leadership, and motivation. You will also learn about organisational structures and organisational change.

Introduction to Management

With this module, you will gain a foundation in management and will understand the issues faced by contemporary business organisations. It addresses important theories of management, the management process, and how it is affected by different contexts, cultures, and settings.

The module sets the scene for later modules in the management subject area; providing a strong foundation while covering the complexities and risks involved in management practice.

Numeracy Skills for Business

This module focuses on basic numeracy skills to develop your business mathematical knowledge, encouraging your confidence and appreciation of the subject. It will help you acquire a range of mathematical skills, particularly those that can be applied in the context of business environments.

It also enables you to analyse problems logically, recognise when and how a situation may be represented mathematically, and select an appropriate method to solve the problem. This module provides you with the mathematical knowledge necessary for business studies at undergraduate level.

Academic and Report Writing

This is a basic literacy skills module, designed to prepare you for academic study as well as enabling you to develop the skills that employers value in graduates.


- Essentials of Management
- Principles of Accounting
- Principles of Marketing
- Introduction to Digital Marketing
- Digital Ethics 
- The Digital Enterprise


Year One Modules

Essentials of Management

This module provides students with a foundation in the nature of management and key management issues in contemporary business organisations. It brings together important aspects of management and organisation theory, as well as giving students an understanding of process and how it is affected by the dynamic nature of the modern world.

Topics include planning, decision-making, organising, control, and innovation. Different contexts, cultures, and settings of management are also explored.

Financial Accounting 

This module will teach students how to prepare and interpret different financial documents and what the purpose of each is in today’s business environment. There will be a focus on the use of various accounting systems and ways of recording transactions and events. 

Students will also get familiar with the relevant legal and regulatory framework within which they will operate as professionals.

Topics include how to prepare a trial balance, interpreting financial statements, the formation and constitution of a company, the study of different business forms etc.

Principles of Marketing

Principles of Marketing gives an introduction to key marketing concepts, including segmentation, targeting and positioning, marketing research, and the application of marketing to the service and non-profit sectors.

At the heart of this module is the view that the customer is central to all marketing activities and the key to retaining customer loyalty is to add value to the product, brand or service offering.

After taking this module, students will understand why relationship marketing is crucial to the success of the organisation and see the relevance of the internal market in ensuring service quality. They will also learn how other stakeholders in the business environment can contribute to the success of the organisation.



- Digital Marketing Analytics 
- Project Management
- Working in a Virtual Team
- Personal and Professional Development


- Corporate Responsibility in a Global Context
- Financial Reporting
- Management Accounting for Business
- Introduction to Taxation
- Finance
- Leading Change
- Economics and Global Trade


Personal and Professional Development

This module helps students review and update their personal development plans, giving them the opportunity to further develop key management skills and helping to prepare them for their third year.

Students will have an improved awareness of their career opportunities and a better understanding of the skills required for successful graduate employment. They will also gain tools to help them audit their skills, plan their development, and develop individual career plans.

The module will help students apply for internships by highlighting the importance of effective CVs and covering letters, job interviews, and influential presentations.



- Sector Specific Project or Sector Internship or Dissertation 
- Digital Sales Management
- Digital Marketing Strategies
- Global Leadership


Sector Specific Project or Sector Internship or Dissertation

This module combines both a sector project and an internship, enabling students to demonstrate the wide range of knowledge and skills they have acquired throughout the course. To deliver the sector project, students will work independently and effectively to manage their time.

They will need to show an understanding of the commercial imperatives of successful report writing and demonstrate original thinking founded on research data. The internship gives students the opportunity to work in a business environment, supported by a nominated member of staff from the internship organisation and by a tutor from the University. Students will be further supported by the University’s extensive online resources that are specifically devoted to work experience.  Students will also produce a business report and a reflective journal as part of this module.

How Will You Learn?

All of our undergraduate degree programmes are full time and available at our London Bloomsbury campus. In addition, many of our courses are now also offered at Birmingham, Leeds and Manchester.  Alternatively, if a more flexible approach is required, many of our courses are also available for online study.


This course is delivered in an interactive way, with learning taking place both in and outside the classroom environment.

In the Years 1 and 2, four contact hours per module per week are split between two 2 hour small workshops, so as to promote group interaction and facilitate personal support.

In the final year, three contact hours per module per week are split between an hour lecture and a 2 hour small workshop.

This means students should expect 12 hours of overall contact time per week in the Year 1 and Year 2, and 9 hours of overall contact time per week in Year 3.

Face-to-face learning is supported by online resources, including the Financial Times, case studies, simulations, learning videos, reading materials, online testing, and feedback. Students will receive their core textbooks free of charge.

In addition, all the University of Law Business School's programmes are supported by our Virtual Learning Environment: Elite. This is the first point of call for academic information, such as details of assessments, lecture sequences and online copies of all study materials.

Students also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times. These resources provide a range of professional and business based materials that represent the latest market trends, with sector-based articles and analysis reports.

The programme involves a considerable amount of group work and group assessment, and up to 25% of the assessment takes this form. The assessments are designed to meet the learning outcomes both academically and professionally. This involves seminars, workshops, tests, presentations, assignments, and exams.


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