The University of Law (ULaw) has announced the launch of a contemporary new website designed to appeal to its student audience, reflect the surge in mobile phone users and showcase its new courses in Business, Criminology and Policing.
ULaw has worked with top web design agency Brand42, creators of websites for CNN, Top Gear, Mail Online and Visit Britain, to create the new digital site.
The new website updates the University’s look and feel, focusing on bold and clear design. ULaw carried out extensive research with students to find out what information mattered most to them and has used this as a guide when designing the new site.
An intelligent approach to site architecture will allow ULaw to easily add new campuses, faculties and subject areas as the University pursues its national and international growth plans.
The website also features the brand-new Career Finder tool. This tool allows students to search the various job roles available and discover the best routes in to them – including suggestions on which courses to study and the personal skills that are most valuable to get them there.
In line with ULaw’s philosophy of doing everything it can to prepare students for their future careers, the tool also provides resources and further information specific to each role, giving students everything they need to get on the right track from the start.
ULaw has seen tremendous growth with latest figures from UCAS showing a 59.8% increase in the number of undergraduate students accepting places over the past two-years and the new website is another significant investment in the University’s future success.
Elisabetta Ceragioli, Deputy CEO at ULaw, said: “The new website comes at an exciting time for the university as we see record growth in student numbers.
“We’ve added new and innovative courses such as our postgraduate Business programmes and as we continue to expand here and internationally we needed our website to grow with us. In line with consumer behaviour the website is mobile friendly, will offer personalisation and includes more video content which resonates with our target audience.”
Adge Gittins, Creative Director at Brand42, said: “From the outset of the project, we were fascinated with the range and breadth of courses that ULaw offered and wanted this to be the cornerstone of the project. This led us to always pursue an ethos of The University of Law and More which ran through the entire process and is evident in the final website, both in terms of functionality and user experience.”