Bachelor of Science

BSc Digital Marketing

Do you want to be ahead of the marketing curve?

Study a Digital Marketing undergraduate degree with us to understand the current trends and techniques at the forefront of the business world, exploring how technological advancement and digitisation have changed the way that businesses market themselves. Underpinned with a full range of fundamental business skills, this degree is designed with a focus on what is most important - your employability.

 Practical courses delivered by experienced teachers and specialists with industry expertise
 Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
 Study at a truly international Business School with sites across the UK, in Germany and Hong Kong plus with CampuSwitch you can move between our campuses globally and online to suit your situation
 Free Master's offer - qualify for a Master's worth up to £17,000 upon course completion
 Check out how we can support your fees through scholarships and bursaries

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Key Facts

Entry requirements

A Level grades BBC

GCSE grade C/4 in Maths and English, or equivalent

Requirements for the Foundation Year differ from those listed.

Full requirements

Next start date

September 2021

See all Start Dates



UCAS code

N45P (Full-time 3 year)

N5P4 (Foundation 4 year)


Institution code



Short name


On successful completion of an undergraduate degree our Business School students can progress onto a business Master's with us for free. T&C's apply.

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost leadership skills and sample Berlin.

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Details

BSc (Hons) Digital Marketing

This course takes a close look at the fascinating field of digital marketing, while also developing an understanding of the key aspects of business and management. Our broad range of modules have been created to help you develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing concepts from experienced professionals and develop techniques that will enable you to create effective marketing strategies using digital and social media platforms.

We’ve purposely designed the course so that, in addition to the knowledge you’ll gain, you can also develop some of the other skills employers are looking for. These include key transferable skills such as research, presentation, critical analysis, problem solving, team building and entrepreneurship.

Foundation Year

You can also choose to take a Foundation Year before you start your degree. This introductory year focuses on developing an understanding of the business sector and the key skills required to undertake the three year degree. The Foundation Year involves studying six modules to develop necessary skills and introduce you to key concepts to enable progression onto our three year Business degrees.

Entry requirements for the Foundation Year are different than for our three year degrees. For full details, check our Entry Requirements page.

Relaxed student studying


Whether it’s face to face or online, our law and business programmes will always be available to you whatever you choose. That’s our guarantee.

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Course Structure

  • Citizenship 
  • Academic and Report Writing
  • Numeracy Skills in Context
  • Foundations of Business Management
  • Foundations of Law
  • Foundations of Social Sciences
  • Essentials of Management
  • Accounting and Finance
  • Principles of Marketing
  • Introduction to Digital Marketing
  • Digital Ethics
  • Digital Enterprise

Compulsory modules

  • Working in a Virtual Team
  • Project Management
  • Digital Marketing Analytics
  • Personal and Professional Development

Elective modules (choose two)

  • Corporate Responsibility in a Global Context
  • Economics and Global Trade
  • Financial Reporting
  • Management Accounting for Business
  • Introduction to Taxation (UK)
  • Finance
  • Leading Change

Compulsory modules

  • Digital Sales Management
  • Digital Marketing Strategies
  • Global Leadership

Elective modules (choose one)

  • Sector Specific Project
  • Sector Internship
  • Dissertation
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Get a free Master’s

Our Business School students have the chance to take a free business Master’s course on successful completion of their undergraduate degree.

Find out more

Course Start Dates

  • BSc Digital Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BSc Digital Marketing with Foundation Year
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BSc Digital Marketing
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham
  • BSc Digital Marketing with Foundation Year
    • Full-time: Birmingham, Leeds, London Bloomsbury, Manchester and Nottingham


Study BSc Digital Marketing Online starting September 2021 or September 2022

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Study Online

You can also study this course online.

The online version of this course covers the same content as the on campus version, while still offering you the same high level of professional tutor support.

If you’re looking for a more flexible approach to your studies, why not consider our online study option?

BSc Digital Marketing Online ➔

study online

Course Information


To get a full picture of how studying this course works during the year, take a look at our course date breakdowns.



Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.


Student working from a text book


This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

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Employability We Set You Up For Success

We care about your career, which is why we offer support with job applications and other work experience opportunities as soon as you accept your place.

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Fees and Applying


Applications for all our undergraduate Business courses are now open.

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Sep 2021 fees:

UK on-campus
UK students per year: £9,250
International students per year: £14,150

Berlin on-campus
€12,000 (UK/International)

If you need to fund your studies with a student loan you can apply via Student Finance.



We have students from over 120 different countries throughout our campuses, with a dedicated team to help international students.

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