Digital Business Management

Course Details

BSc (Hons) Digital Business Management

This course is aimed at those interested in the ever changing field of digital business management. We’ve designed the modules to help you develop the necessary skills to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation, project management and Information Systems.

In addition to the subject knowledge you’ll gain, we’ve embedded vital aspects of employability into our teaching. This means that you can also develop the skills employers are looking for – including research, presentation, critical analysis, problem solving, team building and entrepreneurship – while you study.

Our goal is to give you everything that you need so that after graduating you’ll be ready to launch your business career, or further specialise your talents with postgraduate study. Through the distinct digital entrepreneurship skills that you will have developed, you’ll be fully equipped to start your own business or secure employment within the field of business management in a wide range of industries. You’ll also have developed the skills required to keep abreast of ongoing development in the field of digital business management.

Foundation Year

You can also choose to take a Foundation Year before you start your degree. This introductory year focuses on developing an understanding of the business sector and the key skills required to undertake the three year degree. The Foundation Year involves studying six modules to develop necessary skills and introduce you to key concepts to enable progression onto our three year Business degrees.

Entry requirements for the Foundation Year are different than for our three year degrees. For full details, check our Entry Requirements page.

Course Structure

Foundation Year If applicable

• Introduction to Finance 
• Introduction to Marketing
• Introduction to Human Resource Management
• Introduction to Management
• Numeracy Skills for Business
• Academic and Report Writing

Year 1 31 study weeks

• Essentials of Management
• Financial Accounting
• Principles of Marketing
• Introduction to Digital Marketing
• Digital Ethics
• The Digital Enterprise

Year 2 30 study weeks

Compulsory modules

• Digital Marketing Analytics

• Project Management

• Working in a Virtual Team

• Personal and Professional Development

Elective modules (choose two)

• Corporate Responsibility in a Global Context
• Economics and Global Trade
• Financial Reporting
• Finance
• Introduction to Taxation (UK)
• Leading Change
• Management Accounting for Business

Year 3 30 study weeks

Compulsory modules

• Global Leadership
• Digital Innovation
• Collaborative Tools (AR / VR / HR)

Elective modules (choose one)

• Sector Specific Project
• Sector Internship
• Dissertation

Get a free Master’s

Our Business School students have the chance to take a free business Master’s course on successful completion of their undergraduate degree.

Find out more

Course Start Dates

September 2020

• BSc Digital Business Management
  • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham
• BSc Digital Business Management with Foundation Year
  • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham

September 2021

• BSc Digital Business Management
  • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham
• BSc Digital Business Management with Foundation Year
  • Full-time: Birmingham, GISMA Business School (Berlin), Leeds, London Bloomsbury, Manchester and Nottingham