Real World Lecture: Can brands really create influence, or is it all luck?

Join us for an interactive session on social media marketing delivered by the University of Law Business School. Together we will dive into an examination of what makes a video go viral on platforms like TikTok or YouTube and evaluate the different types of social media influencers. Both areas fall within an ever-growing and ever-changing landscape of social media management, content creation, and brand building and therefore essential for businesses across countless of industries. We will discuss brand success stories but also highlight what are the consequences of strategies going wrong and the impact for those brands.