Real World Lecture: Why do we love certain brands - are they worth it or just good marketing?

Why do we love certain brands: are they worth it or just good marketing? Ever wondered why we pick certain brands? Is it because they’re truly worth it, or are we all just buying into clever marketing? Join this interactive session to explore how big names like Nike and Coca-Cola have built powerful brand identities through engaging marketing strategies. We’ll dive into iconic campaigns, consumer behaviour behind brand loyalty, and how digital marketing trends, such as AI personalization or interactive campaigns, are shaping the way brands connect with you today. If you’re interested in Business and Marketing, don’t miss out on uncovering the secrets behind the brands you love.