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What can you do with a Master’s degree in digital marketing?

A Master’s in digital marketing instils many skills that are valuable to employers, giving graduates their pick of many different career paths. We have compiled some of the routes digital marketing graduates can go into and how the skills gained in this degree set students up for success.

Living in a growing digital world, digital marketing has never been more important as a career. As the digital sphere constantly evolves and changes in line with new trends, digital marketing professionals are crucial for promoting engagement and continual business success through utilising these patterns using their quick thinking and commercial awareness. A digital marketing graduate will not only have learned to be agile but also possess excellent communication skills, creativity, and effective time management – to name a few.

Within digital marketing are several different career opportunities wherein you can specialise in different areas, or transfer these skills into an entirely new career. Here are just a few of the career paths possible for those with a digital marketing master’s degree.


Career options

Content marketing

Those with a flair for all-things content might wish to pursue a career in content marketing. Content marketing consists of creating and promoting content for a particular audience. This is an excellent way to outlet creativity while interweaving this with the strategic thinking of a marketer. Content marketers must keep up with the constant new online trends within media and have a good eye for predicting future ones.

Content marketing executives generally work across multimedia content making them experts in social media, writing, and video. Content marketing by nature is extremely broad meaning there are ample opportunities for marketing graduates to delve into wherever their area of interest lies.


SEO stands for Search Engine Optimization and refers to a website’s ranking on Google and other search engines. SEO is an important tool within marketing as it can help to drastically boost a company’s exposure online. A company that ranks on the second page of google compared to one that appears in the top three listings will gain significantly less traffic, sales, and overall brand awareness.

A digital marketing degree is a solid route into SEO, building essential knowledge of the fundamentals of marketing and information technology. Many jobs in SEO will specifically look for marketing or business graduates so that candidates will come ready with a view to drive engagement and develop strong SEO strategies.

Affiliate marketing

Affiliate marketers are responsible for forming new business relationships and giving their affiliates (business partners) exposure usually through the form of an ad, and then rewarding them with commission for each interaction this gets. Affiliate marketing is also an excellent way for individuals to earn passive income on the side of their day job, such as promoting affiliates’ products on a personal blog.

An MSc in digital marketing covers all bases within marketing including how to drive traffic and sales through advertising. This way, marketing graduates are well-equipped to pursue a career or a side-hustle in affiliate marketing and potentially explore multiple streams of income.


All marketing executives must have the ability to write well. Some may prefer long-form writing while others flourish within snappy, short-form content such as social media captions or ecommerce descriptions. The short of it is that all strong marketing professions possess the ability to communicate effectively through writing, making them excellent candidates for copywriting positions. A majority, if not all marketing positions will require an element of copywriting, so marketing graduates with strong writing skills who would prefer to solely focus on this might want to consider a career in copywriting.


How to get into digital marketing

Ideally, candidates for marketing positions should have a marketing qualification, degree, or relevant work experience. Marketing students should utilise the university’s Employment Service while undertaking their degree and try to form connections with companies of interest, as well as getting practice in building a strong CV and covering letters.

The next step is setting up a LinkedIn profile and searching for relevant jobs within digital marketing, this way the LinkedIn algorithm will present tailored job listings. Be sure to jazz up your profile with keywords pertaining to digital marketing and let potential recruiters know what you are looking for and what relevant skills you already possess. There are also numerous designated job sites for positions within digital marketing including MarketerHire and Talent Zoo.


What your future can look like as a digital marketing postgraduate

We have already covered just a few of the possibilities for marketing postgraduates within the field of digital marketing but the possibilities don’t end there. The skills gained in a digital marketing MSc including communication, statistical analysis, strategy development, and content creation, extend to many fields beyond just marketing.

Marketing graduates might easily transfer these skills into a role in tech, drawing on their digital skills. Alternatively, they might use their strong research and creativity and communication skills to build a career in events or sales management. The skills gained in a marketing degree are valuable within every industry and are transferable to many different types of roles, making graduates’ career paths extremely open and full of opportunity.


Kickstart your career in digital marketing with our MSc in Marketing.